Copywriter

ABOUT THE ROLE
SMAKK Studios is looking for a talented and passionate Copywriter who thrives in an environment that moves quickly. We re looking for a creative, strategic wordsmith who is passionate about the Skincare & Beauty space and can craft authentic, differentiated messaging - whether it s a brand strategy, social advertising campaign, ecommerce copy, tagline, or blog post.

WHAT YOU LL DO:

• You ll be the creator and guardian of the voice and tone for our brands, ensuring cohesion to their DNA, finding opportunities for them to stand out, ultimately, ideating and writing cross-medium copy for a multitude of D2C brands, but your focus will be within Skincare & Beauty
• You ll create brand and marketing strategy, taking the lead in research, and presenting content ideas to clients
• You ll evolve our agency voice, in proposals, web, blogs, social media, and more
• Develop storytelling and content for social media, copy and content development for email marketing and digital ads
• Create the presentation copy and storytelling that sells ideas to our clients

WHO YOU ARE:

• Experience working with consumer brands and/or DTC brands - with a focus on the Skincare, Beauty, Health & Wellness space

• You re an impeccable writer and a great editor with flawless grammar skills
• You re a storyteller, who takes a thoughtful approach to help shape a brand s voice and strategizes for maximum impact
• You have a passion for brands that are better for people and the planet
• You love skincare, wellness, sustainability, fashion, and the new crop of brands disrupting the consumer space by taking on issues across health, safety, wellness, diversity, representation, social, and environmental impact; you know how to help brands navigate this space
• You re well-versed in the mission-driven brand world and understand the multi-faceted storytelling that values-led brands use to differentiate, break through the noise and connect with consumers
• You re unquenchably curious to fully understand the competitive space and unique nuances of client verticals and always on top of the latest content and trends
• You like research, audience profiling, and uncovering the DNA of a brand, product line, or project that drives ideation and leads our collaborative team to creative solutions
• You re a creative person with a knack for adapting your tone and style based on the audience, medium, and industry
• You re not a stranger to web and ecommerce experiences and have partnered with UX and web designers to bring brands to life online
• You re able to strategize, conceptualize, ideate and execute - building brands from the ground up
• You re amazing at selling ideas, whether it s developing consumer facing work or telling the story of creative and digital to client stakeholders to connect creative with the business case
• Aptitude to learn more and grow not just yourself but your team

WHY WORK WITH US?

• We are a a close knit team that values empathy and curiosity in our approach to projects and teamwork
• Collaboration is at our core - we prioritize learning from our challenges, adapt and adjust to consistently improve as a group and individually
• We don t just move on from one win to the next - we acknowledge and celebrate
• We believe investing in our team is our future success. We provide financial assistance for professional development and continued career development support
• Competitive benefits: matching 401k, fully paid health, vision and dental benefits
• We value mental health and self care and have policies to support your needs
• We value having fun and embrace slowing down during the summer months with Summer Fridays and company happy hours year round
• We truly mean work from where you want to work. We re based in NYC with a collaboration space in SoHo, but our team works locally and remote from wherever they would like

*The base salary hiring range for this position is $55,000 - $75,000, but the final compensation offer will ultimately be based on the candidate s location, skill level and experience.

ABOUT SMAKK
SMAKK is a branding and marketing agency with a purpose. We use our focused set of capabilities to develop and grow world-changing brands that are better for people and the planet.

Founded in 2011 and based in NYC, we are proudly one of the .1% of creative agencies owned by women. Today, our services include brand strategy and development, website design and development, packaging design, and marketing strategy and execution.

We work with brands across a range of sectors including wellness and personal care, beauty, lifestyle, and social impact. Past clients have included The Honey Pot Co., S.C. Johnson, Busy Co, Conscious Step, Shiseido, Two Blind Brothers, and the NYC Mayor s Office of Sustainability.