Marketing Copywriter
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Job Description
Oshi Health is revolutionizing GI care with a digital clinic model that provides easy, convenient access to an integrated and multidisciplinary care team that takes a holistic approach to diagnosing, managing and treating digestive health conditions. Oshi Health has been recognized by Modern Healthcare and Builtin as the recipient of Best Place to Work awards. This recognition highlights our dedication to creating a workplace environment that prioritizes our team, fosters inclusivity, and is committed to our mission.
We take time to get to know each patient, develop a personalized, whole-person care plan that includes identification of symptom triggers and prescription of evidence-based interventions, including medications, dietary changes, and mental health support. Our care is delivered virtually through our app, via secure messaging and telehealth visits. When in-person diagnostics or procedures are needed, we take a concierge approach and coordinate access, care and follow up with local providers. For more information, visit us at: www.oshihealth.com
"Oshi Health will never contact job candidates via text message or any other messaging platform including WhatsApp, Signal, and Telegram. All official correspondence will occur through email. We will never ask you to share bank account information, cash a check from us, or purchase software or equipment as part of your interview or hiring process. If you have concerns, please reach out to [email protected], and we'll confirm whether you're engaging with one of our Oshi teammates!"
Do you thrive in a rapidly evolving, fast-paced environment requiring creativity, resourcefulness, high energy and an ability to adapt quickly?
Are you passionate about healthcare, and looking to create a revolutionary new approach to digestive healthcare with a radically better patient experience?
If so, you could be a perfect fit for our team of passionate professionals who share a mission to revolutionize digestive healthcare with a radically better patient experience.
Position OverviewWe're seeking a marketing copywriter to create engaging, on-brand, results-driven content in order to drive awareness, credibility, and conversion among people living with GI issues.
Our ideal candidate is an experienced writer who can think strategically and conceptually, and who's comfortable working in a fast-paced, execution-oriented startup environment. This position reports to the Senior Manager of Content Marketing and sits within the Growth team. It's an exciting opportunity to help us scale Oshi's content marketing as we build new B2B2C partnerships and expand our direct-to-consumer brand to drive growth.
What You'll Do
- Create compelling, crisp copy across channels like email, landing pages, direct mail, Meta, blogs, and more across both our consumer-facing business channels (DTC and B2B2C).
- Develop our voice throughout the customer journey and lifecycle by crafting convincing conversion-driving copy across email, social, website, member communications, and offline channels.
- Deeply understand our target patient (who they are, what they do, why they do it) and help craft our brand voice to ensure it is consistent, strong, and compelling. Also take sensitive and highly personal stories and turn them into messaging (and testimonials) that resonate.
- Collaborate with key stakeholders, including marketing team, patients, clinical teams, product, B2B, sales and more and more to develop engaging stories and content.
- Work with our growth team to understand performance of creative assets to constantly learn, improve, and iterate in order to meet goals
- Manage content deployment across channels
What You Need
- Minimum 3 years experience writing for a consumer audience, preferably in digital health & healthcare and in startups.
- Deep interest in data, research, and insights to drive constant improvement and optimization, including a strong understanding of SEO and search trends
- Proven experience developing conversion-driven content marketing campaigns and copy across D2C channels
- The ability to balance multiple writing projects at once, managing from ideation to execution to meet deadlines. Plus, an interest in creating and refining processes to make work more efficient and help improve processes across the team.
- Good familiarity with email deployment platforms (like Salesforce Marketing Cloud), content management systems (like WordPress) and design tools (like Figma) preferred
- And ideally an understanding of and/or personal experience with the sensitivity/potential stigma around GI issues
Benefits and Perks
We make healthcare more equitable and accessible:
- Mission-driven organization focused on innovative digestive care
- Thrive on diversity with monthly DEIB discussions, activities, and more
- Virtual-first culture: Work from home anywhere in the US
- Live our core values: Own the outcome, Do the right thing, Be direct and open, Learn and improve, Team, Thrive on diversity
We take care of our people:
- Competitive compensation and meaningful equity
- Employer-sponsored medical, dental and vision plans
- Access to a "Life Concierge" through Overalls, because we know life happens
- Tailored professional development opportunities to learn and grow
We rest, recharge and re-energize:
- Unlimited paid time off take what you need, when you need it
- 13 paid company holidays to power down
- Team events, such as virtual cooking classes, games, and more
- Recognition of professional and personal accomplishments
Oshi Health's Core Values:
1. Own the Outcome
2. Do the Right Thing
3. Be Direct & Open
4. Learn & Improve
5. TEAM - Together Everyone Achieves More
6. Thrive on Diversity
Oshi Health is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Note: This job description serves as a general overview and may be subject to change based on organizational needs and requirements.
Oshi Health is an equal opportunity employer that is committed to creating a diverse work environment. To do that, we champion a workplace where each and every person is treated with dignity and respect and is valued for their unique perspective and contributions.
Oshi Health's policy is to maintain a working environment that encourages mutual respect, promotes harmonious and congenial relationships between employees, and is free from all forms of discrimination and harassment of any employee (or applicant for employment or service provider) by anyone, including supervisors, co-workers, vendors, or clients. Harassment and discrimination in any manner or form is expressly prohibited. There is no tolerance for discrimination or unequal treatment of any kind on the basis of race, color, religion, creed, gender, sex, sexual orientation, gender identity or expression, pregnancy, sexual and reproductive health decisions, national origin, age, disability, genetic information, marital status or civil partnership/union status, familial status, military or veteran status, predisposition or carrier status, domestic violence victim status, alienage or citizenship status, unemployment status, sexual violence or stalking victim status, caregiver status, or any other characteristic protected by law.
This practice applies to all terms, conditions and privileges of employment including, but not limited to, recruitment, selection, promotion, demotion, transfer, layoff, rehire, termination of employment, development and training, compensation, benefits and retirement.
For more information, visit us at www.oshihealth.com