Marketing Manager, .CA Retention
Salary undisclosed
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Job ID: 257684
Location Name: FSC REMOTE SF/NY/DC -173(USA_0173)
Address: FSC, Remote, CA 94105, United States (US)
Job Type
Position Type: Regular
Job Function: Digital/E-Commerce
Remote Eligible: Yes
Company Overview
At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the Extra Ordinary in each of us. We are united by a common goal - to reimagine the future of beauty.
The Opportunity
The Opportunity:
Through original thinking, pioneering action, and disrupting the status quo, our Digital team has transformed the beauty retail industry. From social to mobile to site to in-store technology, Sephora is a leading digital player that builds innovative client experiences where the clients are always the focus. With a “Genius” designation on the L2 Digital IQ Index, we’ll continue to set the pace for the industry…especially with you on our team.
Your Role At Sephora
As a Marketing Manager – .CA Retention, you will be responsible for managing Triggered & Transactional campaigns across Email and Mobile Messaging (App Push, SMS) for Sephora Canada’s extensive, dynamic and high-performing retention program. Reporting to the Senior Marketing Manager – .CA Retention, you will use your marketing expertise and collaboration skills to work closely with internal and external partners to drive Sephora Canada sales growth and client retention.
Responsibilities
Build and refine event-based Triggered and Transactional campaigns, supporting both Sephora Canada Online & Stores Oversee end-to-end campaign development, partnering with US Retention, CRM, Campaigns & Content, Product, Analytics, Development, and third-party vendors to execute client-centric automated campaigns across the entire customer funnel Maintain Triggered & Transactional overview of client messaging journey across Email and Mobile Messaging Manage day-to-day vendor relationships – unlock new sales and engagement-driving opportunities Work closely with Senior Marketing Manager to develop localized strategies for the Canada business Lead SCRUM testing for .CA Retention team, partnering closely with US Retention and CRM teams to develop learning agenda, testing roadmap and ensure revenue goals are met Support flawless operational execution:
While at Sephora, you’ll enjoy…
Sephora is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Sephora is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.
Sephora will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.
Location Name: FSC REMOTE SF/NY/DC -173(USA_0173)
Address: FSC, Remote, CA 94105, United States (US)
Job Type
Position Type: Regular
Job Function: Digital/E-Commerce
Remote Eligible: Yes
Company Overview
At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the Extra Ordinary in each of us. We are united by a common goal - to reimagine the future of beauty.
The Opportunity
The Opportunity:
Through original thinking, pioneering action, and disrupting the status quo, our Digital team has transformed the beauty retail industry. From social to mobile to site to in-store technology, Sephora is a leading digital player that builds innovative client experiences where the clients are always the focus. With a “Genius” designation on the L2 Digital IQ Index, we’ll continue to set the pace for the industry…especially with you on our team.
Your Role At Sephora
As a Marketing Manager – .CA Retention, you will be responsible for managing Triggered & Transactional campaigns across Email and Mobile Messaging (App Push, SMS) for Sephora Canada’s extensive, dynamic and high-performing retention program. Reporting to the Senior Marketing Manager – .CA Retention, you will use your marketing expertise and collaboration skills to work closely with internal and external partners to drive Sephora Canada sales growth and client retention.
Responsibilities
- Proof, test, and QA – ensure linking strategies and content (including product and promotion details) are accurate and error-free across desktop and mobile platforms
- Identify and troubleshoot issues, working with the appropriate partners to resolve
- Identify areas of inefficiencies and propose solutions to streamline and/or optimize
- Deliver the best Canadian client experience and wear your client centric hat
- Monitor and report on performance of Triggered and Transactional programs, identifying key wins and future recommendations
- Manage 1 direct report with a focus on coaching & developing
- Experience managing complex automated Email and/or Mobile campaigns within platforms such as Epsilon, Braze, Bluecore or others
- Experience collaborating cross-functionally with Product and Engineering teams on building, launching, and troubleshooting campaigns
- Experience managing, training and developing team members
- Strong analytical skills with experience using data to inform strategic recommendations (experience with Tableau a plus)
- Strong interpersonal communication skills and the ability to collaborate across many diverse teams
- Organizational skills (you can juggle and prioritize multiple projects simultaneously in a fast-paced, high-volume, and deadline-driven environment)
While at Sephora, you’ll enjoy…
- The people. You will be surrounded by some of the most talented leaders and teams – people you can be proud to work with.
- The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
- The culture. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all 40,000 passionate team members across 35 markets and 3,000+ stores, are united by a common goal - to reimagine the future of beauty.
Sephora is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Sephora is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.
Sephora will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.
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