Graphic Designer and Brand Identity Specialist

Details

Posted: 15-Oct-24

Location: Austin, Texas

Type: Full Time

Salary: Based on Experience

Categories

Communications/PR

Required Education

4 Year Degree

Job Summary

The Graphic Designer and Brand Identity Specialist at St. Michael’s Prep plays a pivotal role in shaping and communicating the school’s image through graphic design and brand management. This position is responsible for maintaining a consistent brand identity across all platforms and producing high quality graphic design materials. The Specialist collaborates with all departments within the school to promote the school’s Mission, thus supporting Admissions, Advancement, Athletics, and Community Engagement through creative content and visual design.

Essential Job Functions

Graphic Design and Visual Content Creation:

• Designs and produces a wide range of All-School graphic materials, including school logos, special events programs, graduation announcements, and event specific marks when appropriate.
• Creates digital assets for social media, website, newsletters, and other digital platforms to maintain a cohesive visual identity.
• Develops branded materials for school events, including signage, banners, and programs, ensuring all visual elements are aligned with the school’s image.
• Collaborates with the Advancement, Admissions and Athletics teams to design custom print and digital materials that support fundraising campaigns, open houses, and other community events.
  
  

Brand Identity

• Ensures the consistency of St. Michael’s Prep brand identity in all communications, print, and digital materials.
• Oversees the creation and distribution of marketing materials such as brochures, event invitations, digital ads, and promotional merchandise.
• Works closely with vendors and design partners to produce high quality marketing collateral that aligns with brand guidelines.
  
  

Digital Presence And Social Media

• Supports the school's social media presence by creating visually appealing, on-brand graphics and content that drive engagement.
• Develops digital marketing campaigns that highlight school achievements, events, and community life, using strong visuals and targeted messaging.
• Oversees website content, ensuring a compelling user experience with updated design elements and engaging visuals.
• Tracks and analyzes social media performance to refine content strategy and optimize outreach.
  
  

Content Creation

• Works with internal teams to gather content and photos that align with marketing goals and showcase the school's culture.
• Produces multimedia content, including video editing and photography, to tell the story of St. Michael’s Prep across digital and print platforms.
• Develops promotional packages for key initiatives, including brochures, videos, and visual displays for open houses, fundraisers, and special events.
• Designs and oversees production schedules for print materials, ensuring all communications are timely, consistent, and on brand.
  
  

Brand Compliance And Identity Management

• Acts as the steward of St. Michael’s Prep brand identity, providing guidance on logo usage, color palettes, fonts, and overall design aesthetics.
• Reviews all materials created by in house teams and external vendors to ensure they meet brand standards and maintain consistency.
• Conducts regular audits of brand materials to ensure alignment across all school communications.
  
  

Collaboration And Leadership

• Collaborates across all departments to ensure marketing, branding, and design efforts align with school goals.
• Provides design direction for various school departments, ensuring that all materials created by different teams maintain a cohesive and professional look.
• Manages timelines, budgets, and relationships with external printers, graphic designers, and media outlets.
  
  

Knowledge, Skills, And Abilities

• Proficient in graphic design software (Adobe Creative Suite: Photoshop, Illustrator, InDesign).
• Strong understanding of branding, marketing strategy, and visual storytelling.
• Ability to design for print and digital platforms, including logos, posters, programs, and web graphics.
• Experience in social media management and content creation.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and visual messages.
• Strong project management skills, with the ability to handle multiple tasks and meet deadlines in a fast-paced environment.
  
  

Working Conditions

• Required to work some evenings and weekends for school events and special projects.
• Must manage multiple projects under tight deadlines while maintaining attention to detail.
• Required to work in a standard office setting, with some time spent at school events and activities, indoors and outdoors.
• Must maintain a high level of confidentiality and professional decorum at all times.
  
  

Physical Demands

• Ability to sit, stand, bend, lift, and perform repetitive tasks such as keyboarding, writing, and designing.
• Must be able to lift moderately heavy items related to event setup or design materials.
• Must be comfortable working in a variety of environments, including outdoor events and busy school activities.
  
  

Minimal Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field required.
• Experience: 3-5 years of experience in marketing, graphic design, or branding, preferably in an educational or nonprofit setting.
  
  

Learn more about our school here and how to apply, here .

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About St. Michael's Catholic Preparatory School

St. Michael's Catholic Preparatory School is accredited through the Independent School Association of the Southwest (ISAS) and the Texas Catholic Conference Education Department (TCCED) St. Michael's Prep stands apart as a profoundly unique school and community. On our website, you will learn more about the ways St. Michael's Prep customizes the educational experience to match the skills and personality of each student, how we ask every constituency in our community to stretch themselves to their limit and then to go a little further, and how Christ lies at the center of all we do. In the happy faces of our students, you will see the results of high expectations and the joy that safety, affection, and a love of learning can bring. Less obvious are the crucial relationships that make our school possible. The rich partnership between faculty and parents not only produces better academic outcomes, but also models for our students the benefits of patience, generosity, and a shared commitment to excellence. We know learning is not a static transferal of ideas, but a dynamic process in which the teacher and student are collaborators and fellow travelers. Equally important is the s...pecial way our students care for one another. They are student leaders and have pride in their school and in each other. Every day I am surprised and inspired by these wonderful students. They are amazing! I invite you to come see for yourself. Come walk our halls and spend time on our campus. Our buildings and grounds manifest our mission: welcoming, inclusive, and vibrant. You will see our students learning about themselves and the world around them through a potent mixture of technology, expertise, and creativity. Our campus is constantly humming with activity; you are always welcome! A St. Michael's Prep graduate is an accomplished scholar, a confident leader, and a compassionate friend. Yet there is more. Our graduates are grounded in faith and open to the call of God in their lives. They will make this world a better place. On behalf of the faculty, staff, families, and students, welcome to St. Michael's Catholic Preparatory School! Colleen Lynch Head of School

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