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Synchrony is continuing to build a world class Performance Media and Creative Agency committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this agency, our Paid Media Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers. We are seeking an AVP, Paid Search Manager to serve as an SEM thought leader and client lead, supporting business partners across the Synchrony enterprise. This role will help lead SEM team in executing/optimizing campaigns, collaborating across digital channels.
Essential Duties and Responsibilities
Run paid search campaign planning, strategy, forecast, building, execution, optimization and reporting
Work directly with business teams on initial campaign planning as well as weekly performance review and serve as the client lead
Responsible for keyword research/analysis, copy development, bid strategy and budget allocation
Present SEM capability, case studies and learnings to client teams and internally within Performance Marketing
Identify test and learn opportunity to gain deeper insights to optimize campaigns for better performance
Identify opportunity for automation leveraging internal/external tools
Collaborate with analytics on measurement, tagging and reporting and display/social team for cross channel collaboration
Manage external partner relationship and always be on the lookout for new SEM tactics/offers
Provide training to junior paid search team member as needed
Required Skills
Bachelor s Degree or in lieu of degree, high school diploma/GED and 4+ Years Marketing Experience
3+ years of hands-on experience managing paid search campaigns from planning and execution to optimization and reporting
Proficiency in using platforms Google Ads, Bing Ads, Search Ads 360 (preferred third party tool)
Demonstrated strength in analytical skills and analytical thinking; proficient in excel and PPT
Proven team player, nimble and flexible, able to consistently meet deadlines in a fast-paced environment
Strong project management and communication skills; detail-oriented and organized
Desired Characteristics
Experience working on both B2C and B2B campaigns; experience working in financial category is a plus
Familiarity in the technical build of everything paid search as well as all Google Ads tactics (RLSA, Customer Match, Discovery Ads, GDA, Gmail, etc.)
Understanding overall digital media landscape. Hands on experience in other paid media channels (i.e., social, programmatic) is a plus
Experienced in training and managing junior team members
Creative and resourceful; proven ability to problem solve and look for new ideas
Agency experience preferred
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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