VP of Sales and Marketing

ExpertPays is a Nevada based company that assists law firms through expert and legal service work to include finding and vetting the best experts for litigation.

About the Position

The VP of Sales and Marketing is responsible for coordinating with company executives to implement innovative campaigns for branding or product launches and inside sales that focus on sales prospecting. Duties include researching target audiences, recording data from campaign results to add to future reports supporting our marketing efforts by managing and updating content on our website, blog, and social media platforms. You will collaborate with the marketing team to ensure that all content aligns with our brand s voice and strategy, driving engagement and enhancing our online presence.

Responsibilities include, but are not limited to:

• Manage all aspects from lead generation to marketing campaigns, with potential specialization in key areas like digital marketing, content creation, and outreach.
• Execute day-to-day marketing tasks like content creation, social media management, email marketing, and campaign execution.
• Focus on client outreach and onboarding.
• Collaborate closely with executives on sales and partnerships to nurture leads and close deals.
• Cross-functional collaboration: contribute across different marketing and business development activities, ensuring a cohesive approach.
• Prioritization and focus: Identify the most impactful marketing channels and business development strategies based on the company s target audience and company goals.
• Data analysis and tracking: Utilize analytics tools to measure the effectiveness of marketing campaigns and adjust strategies accordingly.
• Outsourcing options: utilize external agencies or freelancers for specialized tasks like web development, video production, or complex marketing analysis when needed and is mandatory.
• Social media: create and execute social media marketing efforts.
• Create, schedule, and measure the performance of social content.
• Develop social media images and videos using tools.
• Using social media management tools to track success.
• Respond to customers who engage through social media tags or posts.
• Make sure the company brand has enough content to tell a cohesive and compelling story.
• Create and edit content like blog posts, social media, and eBooks.
• Product high-quality multimedia assets like podcasts, videos, and webinars.
• Collaborate with creative teams and ensure messaging consistency across materials.
• Communicate the features and benefits of the company product to the customer.
• Organize and drive the messages of the company product and how it connects to the company s target audience.
• Identify target audience to communicate with through product pages and ad copy.
• Plan campaign for new and existing products and services.
• Build product pages and strategize product promotion.
• Research, analyze metrics, use that knowledge to plan future campaigns.
• Demonstrate a deep understanding of overall marketing functions.
• Drive traffic to the company webpages by optimizing content and ensuring the company brand is ranking on the SERPs for topics related to the company s product and services.
• Write, edit, and proofread content
• Optimize content for search engines and key audiences.
• Conduct keyword research and identify ranking opportunities.
• Analyze content performance to inform future keyword strategies.
• Develop new web pages and refresh existing content.
• Build new web experiences and refine customer touchpoints.
• Improve user experience across the website.
• Serve as the point of contact for web-related issues.

Candidate Requirements

• Bachelor s degree in marketing, advertising, or related field preferred.
• At least five (5) years of related experience preferred.
• Proficiency in Microsoft 365 and other relevant software.
• Excellent analytical skills.
• Good communication and interpersonal skills.
• Attention to detail for precise analysis of data.
• Critical thinking and problem-solving skills.
• Ability to work under pressure and motivation to succeed.
• Ability to work with teams and collaborate.
• Time management and multitasking skills with the ability to prioritize tasks.

Location: Las Vegas, NV in office position

Compensation and Benefits

This position offers full-time benefits inclusive of medical/dental/vision insurance.

ExpertPays is an equal opportunity employer and is committed to providing an inclusive environment. They do not discriminate on the basis of race, color, religion, gender, gender expression, gender identity, age, national origin, ancestry, disability, marital status, sexual orientation, pregnancy status, military and veteran status, genetic information, and any other status protected by law. They provide qualified applicants and employees reasonable accommodation, when necessary, to enable individuals to complete the application process and/or perform the essential functions of the job. They believe social change happens when people with a wide range of backgrounds, experiences, and identities come together with a common purpose. They strive to build and maintain a diverse team that will advance our mission and work and encourage candidates from all backgrounds to apply.