Social Media Marketing Intern

Internship, onsite
JBIER Inc.
New York City Metropolitan Area, United States of America

Salary undisclosed

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THE ROLE

The Social Media Marketing Intern will play an integral role in managing JBIER Boutique’s social media platforms, creating cohesive content that aligns with the brand identity, growing the brand’s online following, and engaging with the active user base. This intern will also create marketing and sales strategies to promote user engagement, acquire new followers, and increase brand exposure. Please note, this role is an unpaid, remote internship, college credit required.

See below for additional details regarding this role’s requirements

Internship Duration: November 2024 - April 2025; December 2024 - May 2025; January 2025 - June 2025
Job Type: Internship (Unpaid) – *College credit required*
Duration: Minimum 18 hours per week for 5 months
Location: Remote (Zoom), based in New York, NY - Hybrid optional
Communication: Bi-weekly virtual team meetings and daily breakout rooms
Working Hours: Self-schedule 9 AM - 9 PM EST Monday through Friday, Saturday-Sunday 10 AM - 5 PM

RESPONSIBILITIES

Collaborate with cross-functional teams to manage and curate JBIER Boutique's online presence across various social media platforms, including Poshmark, Instagram, TikTok, LinkedIn, Pinterest, Twitter, Facebook, and the JBIER Boutique website.
Create engaging and visually appealing branded content using tools like Canva to promote new arrivals, collections, sales, and events, enhancing the brand's online visibility and customer engagement.
Develop and maintain a well-organized posting schedule using Canva and Google Sheets to ensure a cohesive and aesthetically pleasing brand presence across social media platforms, fostering a strong brand identity and connection with the audience.
Create email marketing campaigns to promote products or services that include persuasive 'call-to-actions' in advertisements and promotions, on brand-specific graphics, incentives, and detailed descriptions. Ensure marketing messages are conveyed, delivered adequately to prospects, and sent in proper form and template.
Research, establish, and maintain influencer relationships, ensuring a seamless vetting process that includes alignment with brand goals, vision, and identity.
Research digital media trends based on the target audience and competitor activity. Transform performance learnings into advertising strategies for unique effectiveness in the retail space across JBIER Boutique platforms.
Use knowledge and insights from analytics to create advertisements across e-commerce and social media platforms, ensuring advertisements align with demographics of each platform.
Discover unique hashtags and on-trend captions using SEO learnings.
Manage the social media content calendar and the national holiday calendar to ensure JBIER Boutique is marketing and posting consistently and at the best times.
Create collections on Instagram Shops that mimic the collections on the JBIER Boutique website.
Regularly monitor Facebook Commerce Manager and request product reviews as needed.
Collaborate with the Merchandising team to create new and manage existing collections on Instagram Shops.
Attend webinars, conduct market research, and create detailed reports on fashion, beauty, lifestyle, retail, and consumer trends. Translate insights into strategies for increasing sales and exposure on social media and beating the competition.
Monitor and analyze data on Facebook Business Suite to identify the performance of products, and collections, as well as identifying shifts on audience demographics, across JBIER Boutique’s Instagram and Facebook platforms. Devise strategies and purchasing incentives to increase sales and ensure the brand is targeting the right audience for each platform.
Conduct qualitative and quantitative research in the fashion industry. You will use this data to create highly-detailed marketing reports, monthly sales, and strategies. Your objective would be to find the most profitable products and designs extending our understanding of the business environment.
Sketch and design new merchandise for JBIER’ Boutique’s Angel Collection.
Research competitors, construct brand overviews, and create a SWOT analysis of today’s marketplace.
Assist with creating, coordinating, planning, and executing in-person and virtual events, such as fundraisers, fashion shows, photoshoots, pop-up shops, and workshops. This includes conducting research, creating event visions, ensuring content readiness, and assisting in the overall success of JBIER events.

REQUIREMENTS

Social Media, Marketing, Public Relations, and Advertising experience are highly preferred.
Excellent written and verbal communication skills.
Experience working across social media platforms, such as Instagram, Facebook, Pinterest, LinkedIn, TikTok, YouTube, and Twitter.
Proficiency in Canva and Adobe platforms, especially Photoshop, Lightroom, Illustrator, and InDesign preferred.
Highly organized and detail-oriented with a strong sense of accountability.
Consistent, dependable attendance and punctuality.
Ability to work autonomously and collaboratively in a remote, entrepreneurial environment.
Clear and demonstrative understanding of how to manage competing priorities within a business setting.
Commitment and passion for JBIER’s mission.
A hunger to learn and a LOVE FOR FASHION!

BENEFITS:

Highly-collaborative team.
One-on-one career management mentorship.
Accelerated experience in the fashion, beauty, and retail industries.
Learn a collaborative approach to solving business problems in a fast-paced start-up environment.
Develop an understanding of e-commerce platforms, business models, and target consumers.
Collaborate with diverse team members globally to grow e-commerce platforms, such as our company website, Poshmark, and Instagram Shops.
Opportunity to make an impact! Empowered to take risks, seek creative alternatives, challenge ideas, and devise growth strategies.

E-COMMERCE AND SOCIAL MEDIA PLATFORMS