Marketing Coordinator
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Responsibilities:
Day in the life: Managing internal IG page that is used for all channel teams, posts resources for internal customers, strong familiarity with social media, managing the creation of print signage and handling PO generation for the team, helping coordinate the marketing of new store openings
Job Summary:
Support the Channel Marketing Senior Manager in planning and executing monthly marketing campaigns and new store openings. Engage and partner with internal social team to help drive sales and engagement on local social media channels. Assist with internal communications to ensure successful execution by channel teams. Manage State RDA and Franchise marketing needs and support with offline and online assets as needed to support the business.
Position Responsibilities:
- Planning, Production and Delivery of Marketing Materials
- Create signage for drop-in deals. Accountable for ensuring all signage is accurate and complete.
- Manage monthly marketing requests and collaborate with internal teams and vendors to ensure fulfillment and delivery.
- Brief key marketing campaigns and initiatives to Creative Services as needed.
- Manage vendor payments, set up and purchase orders as needed.
Promote Salon Centric & Brand Initiatives
- Manage marketing support and calendar of in store events including; Grand Openings, New Stores and Relocations. Work with education event managers to create compelling in store events and animated themes that drive sales and increased traffic.
- Track and manage delivery and timelines for all marketing support.
- Assist with Social Media Engagement
- Assist with social engagement on Marketing Instagram page, including monitoring content and engaging with local store community pages.
- Provide monthly social assets to support monthly marketing promos and evergreen initiatives.
- Optimize Effectiveness of Marketing initiatives
- Conduct monthly competitive review and manage promotional dashboard to drive upcoming promotions and marketing support.
Requirements:
- At least 2 years of relevant marketing experience (visual merchandising, store marketing, copy writing), Brand Management and or Advertising / Promotional agency (account management)
- Strong project management skills with demonstrated ability to coordinate across the cross-functional team to achieve successful execution on time, within budget and in line with strategic direction.
- Proactive and persistent in driving projects to completion and following up on deliverables from other departments. Resourceful in seeking out information and identifying solutions to problems.\
- Multi-tasker able to work in a fast-paced environment and accelerate multiple projects simultaneously while remaining detail-oriented & deadline-driven.
- Team player with strong interpersonal skills. Able to interact professionally with all levels of management, brand partners and outside vendors. Able to mobilize others to achieve results.
- Able to provide clear creative & copy direction and provide constructive feedback to enhance impact and effectiveness of communication.
- Bachelor’s Degree – Marketing, Advertising, Business or Retail Management preferred
- Occasional travel required for store visits and meetings