Digital Marketing Specialist
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Stefanini Group is hiring!
Stefanini is looking for a Digital Campaign Specialist in New York, NY (Hybrid)
For quick Apply, please reach out to Utkarsh Dutt: 248 263 3997/ [email protected]
W2 only! US Citizens and Green Holders only!
*This position is hybrid- 3 days in office, 2 days WFH*
Responsibilities:
- Assist with implementing and managing digital media campaigns, including project timelines, creative asset management, cross-platform taxonomy, and creation of ad serving tags.
- Collaborate with internal teams and external partners to facilitate the flow of creative assets, copy, and other campaign components.
- Conduct thorough quality checks on marketing materials to ensure accuracy, consistency, and alignment with brand guidelines.
- Work cross-functionally to ensure tracking standards, taxonomy, and conventions are upheld across teams.
- Troubleshoot and resolve any issues that arise during the campaign execution process.
- Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns.
- Assist with tag management across media platforms, focusing on Google conversion tags and QA of media tags across campaigns.
- Demonstrate diligence, attention to detail, and adherence to campaign goals.
Required Skills:
- **IMPORTANT** The ideal candidate will have experience in building and trafficking both brand-focused and conversion-driving campaigns on Meta, Google, Twitter, LinkedIn, Pinterest, and DSP platforms via Google Campaign Manager 360. This role will be focused on driving new subscribers for and engaging current members of client's brands.
- 2+ years' experience in Martech/trafficking/digital media.
- Experience with Google Campaign Manager 360.
- Familiarity with onboarding new media & marketing technology platforms, including media site tag implementation, click tracking integration, etc.
- Hands-on experience with building, trafficking, and managing digital media campaigns.
- Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships to achieve success.
- Excellent time management skills and the ability to work effectively in a fast-paced environment.
- A fundamental understanding of media channels and proficiency in their corresponding ad managers.
- High attention to detail and adherence to budgets are a must.
- Strong understanding of key paid media KPIs, analysis and reporting.
Listed salary ranges may vary based on experience, qualifications, and local market. Also, some positions may include bonuses or other incentives
Stefanini takes pride in hiring top talent and developing relationships with our future employees. Our talent acquisition teams will never make an offer of employment without having a phone conversation with you. Those face-to-face conversations will involve a description of the job for which you have applied. We also speak with you about the process including interviews and job offers.
About Stefanini Group:
The Stefanini Group is a global provider of offshore, onshore and near shore outsourcing, IT digital consulting, systems integration, application, and strategic staffing services to Fortune 1000 enterprises around the world. Our presence is in countries like the Americas, Europe, Africa, and Asia, and more than four hundred clients across a broad spectrum of markets, including financial services, manufacturing, telecommunications, chemical services, technology, public sector, and utilities. Stefanini is a CMM level 5, IT consulting company with a global presence. We are CMM Level 5 company.