Product Activation & Growth Specialist
Salary undisclosed
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Company Overview
Everything we do is for educators. We’re partnering with them to advance a bold vision for education that boosts district performance and student success. At Follett Software, we empower educators across roles with technology that streamlines processes and manages information and resources to improve their schools, increase student success, and drive the future of education. We believe that by empowering educators to amplify their impact on students’ lives, we can change the world. Our goal and mission is to drive the future of education. We are inspired by educators to deliver transformative technology. Our innovative, connected solutions simplify challenges and offer a seamless and intuitive experience.
Position Overview
This position will be responsible for driving the adoption, activation, and usage of our fundraising functionality by engaging existing customers, onboarding them, and converting those using free or competitive products.
Essential duties and responsibilities include the following. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Qualifications Include
EEO
Follett Software provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We are committed to providing reasonable accommodations to, among others, individuals with disabilities and disabled veterans. If you are interested in applying for employment and need assistance or an accommodation in the application process due to a disability, please contact us by email and let us know the nature of your request and your contact information.
Email: [email protected]
CCPA Notice for California Residents: https://follettsoftware.com/wp-content/uploads/2024/10/Notice-to-California-Applicants.pdf
Everything we do is for educators. We’re partnering with them to advance a bold vision for education that boosts district performance and student success. At Follett Software, we empower educators across roles with technology that streamlines processes and manages information and resources to improve their schools, increase student success, and drive the future of education. We believe that by empowering educators to amplify their impact on students’ lives, we can change the world. Our goal and mission is to drive the future of education. We are inspired by educators to deliver transformative technology. Our innovative, connected solutions simplify challenges and offer a seamless and intuitive experience.
Position Overview
This position will be responsible for driving the adoption, activation, and usage of our fundraising functionality by engaging existing customers, onboarding them, and converting those using free or competitive products.
Essential duties and responsibilities include the following. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Customer Education & Awareness
- Conduct outbound campaigns (email, calls, webinars) to inform customers about the new fundraising functionality.
- Create tailored outreach strategies targeting customers who might benefit most.
- Collaborate with product marketing to develop promotional materials like videos, guides, and email templates.
- Customer Onboarding & Activation
- Guide customers through the setup and activation of the fundraising feature.
- Provide live support (calls, video demos) to remove friction during onboarding.
- Monitor activation metrics and follow up with customers who drop off before completing activation.
- Competitive Conversion
- Identify existing customers using free or competing tools through usage data and outbound discovery efforts.
- Develop personalized outreach to engage and convert these users, highlighting the value of the new functionality.
- Partner with marketing to design win-back incentives or campaigns for competitive users.
- Performance Tracking & Reporting
- Track KPIs like activation rates, time-to-activation, and competitive conversions.
- Provide regular reports to leadership, identifying trends and improvement opportunities.
- Other duties as assigned.
Qualifications Include
- Education:, Associate’s degree or equivalent
- Years of Experience:2-5 years of experience
- Strong communication and presentation skills, with experience conducting live demos or webinars.
- Familiarity with SaaS products and competitive landscapes.
- Analytical mindset with the ability to track and report performance metrics.
- Familiarity with fundraising platforms or K-12 education is a plus.
EEO
Follett Software provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We are committed to providing reasonable accommodations to, among others, individuals with disabilities and disabled veterans. If you are interested in applying for employment and need assistance or an accommodation in the application process due to a disability, please contact us by email and let us know the nature of your request and your contact information.
Email: [email protected]
CCPA Notice for California Residents: https://follettsoftware.com/wp-content/uploads/2024/10/Notice-to-California-Applicants.pdf
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