Content Strategy Director

Job Overview

The Content Strategy Director at SmartHome Savvy will spearhead the development and execution of innovative content strategies that elevate our brand and enhance the learning experience for our audience. This role is pivotal in ensuring our educational offerings resonate with tech enthusiasts eager to optimize their smart home setups.

Success in this position is defined by the director's ability to create compelling content that drives engagement, builds our community, and ultimately contributes to the growth of our workshops and online courses.

Key Responsibilities

- Develop and implement an overarching content strategy aligned with SmartHome Savvy's mission and goals.

- Oversee the creation of high-quality content across various platforms, including our educational website, YouTube channel, and social media.

- Collaborate with cross-functional teams to ensure content integrates seamlessly with marketing and customer experience initiatives.

- Analyze content performance metrics and feedback to refine strategies and optimize engagement.

- Stay updated on industry trends to keep our content offerings relevant and cutting-edge.

Qualifications

- Bachelor’s degree in Marketing, Communications, or a related field.

- 5+ years of experience in content strategy, marketing, or digital media, preferably in the education or technology industry.

- Strong understanding of SEO best practices and familiarity with analytics tools.

- Proven ability to lead a team and manage multiple projects simultaneously.

- Excellent communication skills, both written and verbal, with a talent for storytelling.

- Passion for smart home technology and a desire to educate others on optimizing their devices.

Interested candidates are encouraged to apply!