Marketing Operations Manager, Growth & Analytics
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Job Description
We offer a hybrid work environment. Most US-based positions can also be performed remotely (any exceptions will be noted in the Minimum Qualifications below.)
Our Mission:
To actively connect people to their next great opportunity.
Who We Are:
ZipRecruiter is a leading online employment marketplace. Powered by AI-driven smart matching technology, the company actively connects millions of all-sized businesses and job seekers through innovative mobile, web, and email services, as well as through partnerships with the best job boards on the web. ZipRecruiter has the #1 rated job search app on iOS & Android.
Summary:
The Sr. Analyst, Marketing Operations will take full strategic, operational, and budget ownership of one or more of our channels. The goal is to grow and optimize these channels utilizing data driven decisions. As the newest voice for these marketing channels, youll be owning strategic initiatives and partnerships. This role involves expertly analyzing data, projecting outcomes, justifying decisions, and presenting performance metrics to executive teams.
Key Focuses:
- Driving traffic acquisition and managing digital marketing campaigns across various publisher platforms similar to SEM, Facebook, and display/RTB, with a focus on job advertising.
- Implementing robust measurement and attribution systems to track and optimize performance against key performance indicators.
- Analyzing raw data to extract actionable insights, leveraging advanced SQL skills for in-depth analysis.
- Transforming analytical findings into compelling executive narratives and reports.
- Advising on the application and development of digital marketing technologies, including cookies and click tracking.
- Taking full ownership of marketing projects, striving to become the go-to expert in supported marketing channels.
Minimum Qualifications:
- 7+ years experience in relevant media buying/ad-tech/publisher network management
- 4+ years of experience creating queries and analysis with data tools like MySQL, Postgres, Databricks, etc.
- Deep knowledge of data structures and attribution models
Preferred Qualifications:
- 6+ years of experience creating queries and analysis with data tools like MySQL, Postgres, Databricks, etc.
- BS/MS in Mathematics, Computer Science, Economics, related technical field or equivalent practical experience
- Ability to be self sufficient in analytical endeavors
As part of our team youll enjoy:
- Competitive salary
- Exceptional benefits package
- Flexible Vacation & Paid Time Off
- Employer-matched 401(k) plan
#LI-Remote
The US base salary range for this full-time position is $107,500-$142,500. Our salary ranges are determined by role, level, and location, and the range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location, role-related knowledge and skills, depth of experience, relevant education or training, and additional role-related considerations.
Depending on the position offered, equity, bonuses, commission, or other forms of compensation may also be provided as part of a total compensation package, in addition to a full range of medical, financial, and other benefits.
ZipRecruiter is proud to be an equal opportunity employer and provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or genetics.
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