Digital Marketing Manager

Job Title: Digital Marketing Manager

Department: Marketing

Location: GA or FL

About Us: FirstEnroll is a Third-Party Administrator (TPA) specializing in health insurance. We help streamline the process of selling and administering insurance products and act as an intermediator between Carriers, Agents, and Members. Our comprehensive services ensure seamless operations, allowing agents to focus on their clients. We are committed to innovation and excellence, setting new standards in the industry.

Job Description: We are seeking a proactive and results-driven Digital Marketing Manager to join our dynamic team. This role will be pivotal in driving lead generation initiatives and optimizing our e-commerce capabilities. The ideal candidate will have a strong background in digital marketing strategies, with a focus on maximizing ROI through effective campaign management, conversion rate optimization, and innovative digital tactics.

Key Responsibilities:

1. Lead Generation Vendor Management:
   • Manage and optimize relationships with lead generation vendors, ensuring high-quality lead flow and maximizing ROI on partnerships.
   • Evaluate and onboard new lead generation vendors to diversify lead sources and drive consistent growth.
   • Monitor vendor performance, negotiate contracts, and implement strategies to improve lead quality and conversion rates.
2. Strategic Planning and Collaboration for E-commerce Site:
   • Collaborate with cross-functional teams (development, product, design) to integrate marketing strategies into the e-commerce site s architecture and user experience.
   • Drive the development and execution of the digital marketing strategy for the e-commerce site, aligning with overall business goals.
   • Ensure SEO, SEM, and content marketing best practices are embedded in the site from inception to launch.
3. Content and Messaging for E-commerce Site:
   • Oversee the creation and optimization of content for the e-commerce site, including product descriptions, landing pages, and blog posts, ensuring all content aligns with brand messaging and drives conversions.
   • Develop and implement a content strategy that enhances the user experience, supports SEO goals, and builds brand credibility.
4. Customer Acquisition Strategies with a Focus on Affiliate Marketing:
   • Design and implement customer acquisition strategies, with a particular emphasis on building and scaling affiliate marketing programs.
   • Identify and partner with high-impact affiliates, negotiate terms, and manage relationships to drive traffic and conversions.
   • Continuously optimize affiliate programs through performance analysis, testing, and leveraging new opportunities.
5. Owned Leads Management:
   • Develop and manage strategies to effectively nurture and convert owned leads, using a blend of email marketing, retargeting, and personalized content.
   • Implement and manage lead scoring systems to prioritize and route leads to sales teams or automated nurture campaigns.
6. SEO/SEM Expertise:
   • Lead the strategy and execution of SEO and SEM initiatives, focusing on increasing organic traffic, improving search rankings, and driving cost-effective paid search campaigns.
   • Stay ahead of industry trends, continuously optimizing campaigns based on algorithm updates and competitive analysis.
7. Experience with Marketing Automation and Analytics Tools:
   • Utilize marketing automation platforms (e.g., HubSpot, Marketo) to create, manage, and optimize lead nurturing workflows, email campaigns, and customer journeys.
   • Implement and manage advanced analytics tools (e.g., Google Analytics) to track and report on the effectiveness of marketing initiatives, providing actionable insights for continuous improvement.

Requirements:

• Bachelor s degree in Marketing, Communications, or related field.
• Proven experience in digital marketing, with a focus on lead generation and e-commerce.
• Solid understanding of SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
• Experience with marketing automation tools (e.g., HubSpot, Marketo) and web analytics tools (e.g., Google Analytics).
• Strong analytical skills and data-driven thinking.
• Excellent communication and interpersonal skills.

Preferred Qualifications:

• Experience in the insurance industry or with financial services is a plus.
• Certifications in Google Ads, Google Analytics, or similar platforms.

Benefits:

• Health, Dental, Vision and Life
• 401k plan with 4% match
• Paid Time off
• Paid Holiday Time

Equal Opportunity Employer: FirstEnroll is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.