Franchise Marketing Manager - TruFusion Franchise Company

Position Summary:

We are seeking a dynamic and experienced Franchise Marketing

Manager to join our team at TruFusion Franchising, LLC. As the

Franchise Marketing Manager, you will be responsible for developing

and executing marketing strategies to drive brand awareness,

customer acquisition, and revenue growth across our franchise

network.

This role requires a blend of strategic thinking and hands-on execution

to support our franchisees in achieving their business goals while

maintaining brand consistency.

Responsibilities:

-Support Franchisee Growth: Provide guidance and support to

franchisees in executing marketing campaigns and initiatives,

including advertising, promotions, and local events.

-Digital Marketing: Oversee digital marketing efforts, social

media marketing and email campaigns to drive traffic and

engagement.

-Local Marketing Activation: Collaborate with franchisees to

develop localized marketing strategies that resonate with target

demographics and drive foot traffic to individual locations.

-Marketing Collateral: Develop and distribute marketing

collateral, including brochures, flyers, posters, and other

promotional materials, to support franchisee marketing efforts.

-Performance Analysis: Monitor and analyze marketing

performance metrics, including ROI, customer acquisition cost,

and campaign effectiveness, to optimize strategies and tactics.

-Vendor Management: Manage relationships with marketing

vendors, agencies, and suppliers to ensure cost-effective and

high-quality delivery of marketing materials and services.

-Training and Support: Provide training and resources to

franchisees on marketing best practices, tools, and platforms to

empower them to execute effective marketing campaigns

independently. Be able to create training presentations using

either Microsoft Office (specifically PowerPoint) or Google Slides is

quite straightforward.

Qualifications:

-Bachelor's degree in Marketing or a related field. Master's degree

preferred.

-Minimum of 5 years of experience in marketing, with at least 3

years in a franchising

-Proven track record of developing and implementing successful

marketing strategies that drive business results.

-Strong understanding of digital marketing channels, including

SEO, SEM, social media, email marketing, and content marketing.

-Excellent communication and interpersonal skills, with the ability

to collaborate effectively with cross-functional teams and

franchisees.

-Analytical mindset with proficiency in marketing analytics tools

and techniques to measure and optimize campaign performance.

-Experience in the fitness industry or related fields

Software Skills:

Microsoft Office | Google Suite | ClubReady |

MindBody Online | Figma | Monday.com | adobe suite | Canva

Benefits:

-Competitive salary commensurate with experience.

-Health, dental, and vision insurance.

-401K Option

-Opportunities for career growth and advancement within the

company.

-Discounts on company products and services.

Join us in shaping the future of fitness and empowering individuals to

lead healthier, happier lives through our franchise network. If you are

passionate about marketing and thrive in a fast-paced, results-driven

environment, we want to hear from you!

Pay Rate in USD: $60,000 - $70,000/Annually