Marketing Manager

About Etain:

Etain is New York's only women-founded, vertically integrated cannabis company with dispensaries in White Plains, Kingston, Syracuse and a flagship in Midtown East in New York City. Alongside their premium cannabis products, Etain carries a curated selection of women-owned CBD and health and wellness brands to highlight other women in the industry and their products.

Our mantra, "Take a moment with Etain", embodies the spirit and belief that their products meet the needs of our community by delivering the highest quality and purest products, so their patients feel good about investing in their health and wellbeing. They believe the future of cannabis is diverse, and they execute every day on making that future a reality by doing things differently and fostering diversity and inclusion in the cannabis space.

ROLE SUMMARY

At Etain, marketing is about understanding people and building awareness of how our products and services can satisfy their needs. We're looking for an experienced and versatile marketing manager who's eager to do this and more. The ideal candidate has experience in developing and executing marketing campaigns while managing and inspiring a team. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing and strive under tight deadlines to meet Etain's changing needs.

KEY RESPONSIBILITIES

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public- facing communications, including print, digital, and video assets.
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

SUPERVISORY RESPONSIBILITIES

• Mentor and guide junior marketing team members, fostering a culture of collaboration and continuous improvement.
• Bring best practices, templates, and experience to create consistency throughout the team.
• Recruits, interviews, hires, and trains new team members.
• Supports the daily workflow of the marketing department.
• Provides constructive and timely performance evaluations for all direct reports.
• Handles discipline and termination of employees in accordance with company policy.

QUALIFICATIONS

• Bachelor's Degree in Marketing, Business Administration, or a related field; Experience can be substituted in lieu of a degree.
• 5+ years of experience in product or retailer marketing.
• Proven experience working in the Adult-Use and Medicinal cannabis markets.
• Proven track record of successfully developing and executing marketing strategies that drive product growth.
• Strong analytical skills with the ability to interpret market data and make data-driven decisions.
• Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively.
• Demonstrated ability to work effectively in a cross-functional team environment.
• Experience with digital marketing tools and platforms, including CRM, marketing automation, and analytics software.
• Leadership experience, with a track record of mentoring and developing team members.

SKILLS

• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• Ability to prioritize tasks and to delegate them when appropriate.
• Ability to function well in a high-paced and at times stressful environment.
• Proficient with Microsoft Office Suite or related software.

ADDITIONAL REQUIREMENTS

• Per state law, you must be at least 21 years of age.
• Must successfully complete a comprehensive background check.
• Must pass a drug screening

WORK ENVIRONMENT

This job operates in a professional retail environment. This role routinely uses standard office equipment such as computers and phones.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to speak and hear. The employee frequently is required to stand at a workstation for extended periods; walk; use hands to handle or feel objects, tools or controls; reach with hands and arms and ability to work on iPad, laptop or desktop for extended periods of time reading, reviewing and analyzing information and providing recommendations and summaries to patients. Must be able to effectively communicate with others verbally and in writing. Employees may be required to occasionally lift and/or move moderate amounts of weight, typically less than 25 pounds. Regular and predictable attendance is essential.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

AAP/EEO Statement

Etain is an equal opportunity employer. We welcome applications from all backgrounds regardless of race, color, religion, sex, ancestry, age, marital status, sexual orientation, gender identity, disability, or any other classification protected by law.

COMPANY BENEFITS

Etain provides comprehensive benefits offerings to all full-time employees. Our benefits include medical, dental, and vision insurance, paid time off program, and a 401k plan.

Please note: Only shortlisted candidates will be contacted.