Web Analytics and Tagging Lead

Web Analytics and Tagging Lead Mountain View (Onsite) Full-time

Job Responsibilities:

• Lead the end-to-end Tagging Architecture, Implementation, and Documentation process.
• Actively manage the prioritization and communication strategy for the tagging process.
• Develop a deep understanding of the website and mobile architecture, online business model, and marketing strategy.
• Facilitate discovery sessions and guide the definition of business requirements and key performance indicators.
• Lead the process of implementing Target Activities and design customized solutions for technical tag implementation.
• Generate custom digital analytics collection code and assist in its implementation and deployment.
• Collaborate with remote teams on tagging operations and implement enhancements.
• Establish a governance process to maintain implementation integrity.
• Ensure adherence to privacy and compliance policies, including CCPA, GDPR, and cookie-less architecture.

Qualifications:

• 8+ years of hands-on experience in digital analytics, Adobe tag management, and data layers.
• Strong understanding of digital marketing concepts, mobile platforms, DTM, and Tag Management Systems.
• Extensive experience with Google and Tealium tools.
• Proven track record of identifying non-functional requirements (NFRs) and recommending solution designs.
• Led more than one end-to-end AEM Sites implementation (server-side experience required).
• Skilled in identifying and documenting functional and technical requirements.
• Ability to drive thought leadership and ensure tagging standardization across regions.
• Familiarity with privacy-compliant tagging processes (CCPA, GDPR) and cookie-less architecture.
• Strong interpersonal and communication skills, with a results-oriented and customer-focused approach.
• Experience supporting A/B testing in Target and KPI tracking.
• Desired: Experience with Adobe Experience Platform, Analytics, Target, Audience Manager, or similar web analytics tools.

Preferred Skills:

• Adobe Launch experience.
• Intermediate-to-advanced JavaScript skills.
• AEM Assets and AEM Sites Architect certifications.
• Website optimization and web development consulting experience.
• Familiarity with Single Page Application (SPA) analytics.
• Expertise in mobile and/or media analytics.

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