Marketing Manager, Skincare

About Us:

Moroccanoil offers innovative, easy-to-use, performance-driven formulas that dramatically transform all hair types resulting in beautiful, healthy, natural-looking hair. As the pioneer of the oil-infused hair care category, Moroccanoil has quickly become a runaway hit among fashion and beauty insiders and has generated a devoted following among top stylists and their A-list celebrity clients. Launched eight years ago, Moroccanoil products are now available in over 50 countries around the globe. By popular demand, the brand has launched Moroccanoil Body, a luxurious collection featuring Mediterranean-inspired body products that leave the skin irresistibly beautiful.

Overview:

Under the direction of the VP of Global Marketing, the Marketing Manager – Skincare will lead the strategy, portfolio management, product development and go-to-market process (from concept to commercialization) of the Moroccanoil Skincare category.

Tasks & Responsibilities

• Help lead the skincare portfolio strategy, identifying white space, innovation opportunity and line extensions to ensure a complete and efficient product line up;
• Lead the creation of product concepts, launch strategy and briefs;
• Drive ideation and execution of new product innovation working cross-functionally with teams including Product Development, Packaging Development, Design, Copy, Legal, Regulatory, International Marketing, Trade Marketing and Sales for on-time product launch execution;
• Partner closely with Product Development on product concept, positioning, development, all testing and claims, and communication of technologies and benefits;
• Responsible for initiating and tracking all packaging and promotional artwork from copy documents to final mechanicals;
• Manage innovation calendar, presenting concepts and white space opportunities to category leads, SVP/CEO/Founders;
• Develop marketing programs and product launch strategies considering positioning and concept; COG analysis, copy and pricing;
• Analyze sales data, industry trends, consumer insights, product reviews and competitive research to identify actionable insights;
• Lead the promotional strategy and cross-promotional support for Skincare including reanimation plans;
• Partner with forecasting teams to ensure strategic and accurate sales potential for upcoming launches;
• Interface with Regionals/Markets to ensure programs meet markets’ needs and specifics;
• Liaise with other category Marketing teams to ensure product mix and support strategy is aligned;
• Initiate creative assets in support of new launches, promotions and seasonal projects to be leveraged across all platforms (print, digital, in-store);
• Create, submit and track all marketing job requests in partnership with Creative Operations;
• Help prepare agendas, presentations and materials for up-coming meetings, both internal and external;
• Any others the Employer may consider essential in ensuring the normal operations of the Employer’s business processes and that falls into the category of expertise of the Employee;

Skills & Abilities

• Bachelor’s degree in Marketing, or a related field
• 3+ years of Skincare marketing experience required; preferably in luxury/premium categories
• Demonstrates clear passion for product and innovation within the beauty/cosmetics industry
• Has excellent leadership and development skills, presentation, communication, and project management skills
• Exposure to international markets and consumers
• Experience with marketing research (i.e. research platforms – WGSN, NPD, etc.)
• Ideal candidate has a blend of strategic, analytical thinking while being a creative innovative, passionate thinker
• Proficient in Microsoft Office with advanced PowerPoint and Excel skills

Characteristics

• Organized
• Entrepreneurial spirit
• Good communication and presentation skills
• Attention to detail; good follow through
• Solid project & time management skills
• Passion for skincare & beauty industry
• Team player
• Works well under pressure
• Takes initiative and able to multi-task

What’s In It For You:

• Hybrid Work Policy – 4 days in office, Fridays are typically work from home
• Flexible Time Off (Paid Company Holidays, PTO, Summer/Winter Fridays & More!)
• Access to Company Perks (Moroccanoil’s Employee Shop for Discounted Products)
• Company Sponsored Healthcare plans for all our Employees

Moroccanoil is committed to diversity and inclusion in the workplace. We are an equal-opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.