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Growth Marketing Lead

Salary undisclosed

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Job Description

Job Description

Company Overview:

Arbor stands at the intersection of technology and energy, committed to untangling the complex web of energy choices for consumers. With our recent $9M funding round, our mission has never been clearer: to simplify energy decisions, helping consumers save money and slow climate change as a byproduct.

Role summary

As Arbor s Growth Marketing Lead you will help spearhead our customer growth efforts across our most important digital advertising channels. Your eligible customer? Anyone who pays a power bill where Arbor services. The ideal candidate has experience successfully driving efficient B2C growth in a creative and data-driven way across performance marketing channels, with particularly deep experience in paid social. You will focus on scaling our paid digital channels while interfacing with the team to holistically take our growth to the next level.

Responsibilities:

Lead the strategy, planning, execution and day-to-day optimization of paid performance marketing efforts across Meta, Tiktok, Google and more.

Use your analytical mindset to develop and implement measurement methodologies that enable understanding of scaling opportunities, diminishing returns, attribution and trends

Manage the creative pipeline from start to finish in coordination with the team and outside resources

Use behavioral insights and user research to help inform new creative concepts and experiments

Plan and conduct A/B experiments across the top of the funnel to drive meaningful performance improvements

Own your monthly/quarterly growth plan, budget and results by channel

Requirements:

Bachelor's degree

5+ years B2C marketing experience

7+ years of marketing experience

Deep experience with the Meta, Tiktok and Google ad platforms

Deep experience applying statistical methodologies and analytics to your media buying process

Experience measuring and implementing attribution systems

Experience owning the creative pipeline process

Experience marketing in financial services, home services or energy a plus

Mix of agency and in-house experience a plus

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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