Remote Opportunity || Google Tag Manager (GTM) || Full Time Opportunity.
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Role:- Google Tag Manager (GTM)
Location:- Remote (USA)
Mode of Hire: Full Time
Job Description:
Advanced Implementation with Google Tag Manager: | |
Lead the planning, implementation, and management of complex tracking setups using Google Tag Manager. | |
Collaborate closely with cross-functional teams to understand business requirements and translate them into effective tracking solutions. | |
Technical understanding and experiences with digital media solutions Google Tag Manager and Google Analytics | |
Knowledge and experience in HTML/CSS, JavaScript, DataLayer and web Analytics | |
Proficiency in creating custom triggers, tags and variables within Google Tag Manager Serve as the primary administrator for Google Tag Manager (GTM). Oversee the creation and management of tags within GTM. Lead container merging efforts to streamline and optimize tracking processes. Execute smooth migration experiences from Google Analytics Universal (g3) to Google Analytics 4 (g4). | |
Integration and Data Management: | |
Integrate Google Analytics G$ with BigQuery for comprehensive data analysis. | |
Collaborate with relevant teams to ensure seamless integration of product links, Google Ads, and other essential components. | |
Event Tracking and Understanding: | |
Develop and implement robust event tracking strategies within GTM. | |
Demonstrate a solid understanding of events and their significance in analytics. | |
Performance Optimization: | |
Monitor and optimize site performance through effective tag management strategies. | |
Implement improvements to enhance the overall efficiency and speed of the website. | |
Collaboration and Communication: 11. Collaborate with cross-functional teams to align GTM initiatives with business objectives. | |
Provide clear communication on tag implementations, container merging, and migration processes. | |
Problem Resolution and Troubleshooting: | |
Diagnose and resolve complex issues related to tag implementations and experiment setups. | |
Provide expert support to address technical challenges and ensure smooth operations. | |
Collaboration and Communication: | |
Work closely with various teams, including marketing, designers, development, and analytics, to align tracking initiatives with overall business goals. | |
Effectively communicate updates and changes in tag implementations and optimization experiments to internal stakeholders. | |
Requirements: | |
Proven experience as a Google Tag Manager administrator. | |
Expertise in creating and managing tags within GTM. | |
Demonstrated ability to merge and optimize containers for efficient tracking. | |
Experience in migrating from Google Analytics Universal (g3) to Google Analytics 4 (g4). | |
Familiarity with integrating Google Analytics 4 with BigQuery for advanced data analysis. | |
Strong understanding of event tracking and its role in analytics. | |
Proficiency in managing site performance through effective tag management. | |
Ability to integrate and manage product links and Google Ads links within GTM. | |
Excellent communication skills to convey technical information to diverse stakeholders. | |
Proactive problem-solving mindset with a focus on continuous improvement. |
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