Senior Analyst CRM

Description

At Bath & Body Works, everyone belongs. We are committed to creating a diverse, equitable and inclusive culture focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing diverse talent where our associate population is as diverse as the communities we serve, live and work. In addition, we work to improve our communities and our planet in a way that will make us proud for years to come because we believe the world is a brighter, happier place when everyone has access to the things that make them happy.

Summary

This Senior Analyst, CRM for campaign orchestration is responsible for leading and supporting omni-channel campaign execution and audience delivery for channels including direct mail, email, SMS, App and digital media and corresponding offer creation. It will be supporting pivotal initiatives while providing recommendations to optimize Marketing channel performance. It works to support training efforts of team Analysts while collaborating with the team Manager to look for opportunities for efficiencies and process improvement.

Responsibilities

• Independently build and execute campaign segmentation and offers supporting direct mail, email, SMS and app campaigns within the team’s tools and platforms.
• Evaluate existing processes with an eye for process improvement & simplification.
• Reimagine existing direct mail campaign selection process and ideate fresh approaches for customer communication using BBW’s CDP and Data Warehouse.
• Carry out campaign QA including promo offers and test audiences. Help automate existing manual QA processes. Provide campaign/QA review to team members.
• Setup and check promos created within offer tools to ensure the promotion functions as intended for the corresponding campaign and end user experience.
• Collaborate with Marketing Tech, Strategy & Analytics teams to develop campaigns driving Omni channel purchase behavior.
• Change segmentation and campaign setup as required to drive Marketing priorities, identify and leverage additional or non-standard data attributes for segmentation.
• Accountable for quality and accuracy of deliverables, adjusting timelines accordingly when QA requires updates in work and communicate impacts to internal, cross-functional and vendor partners as needed.
• Validate campaign counts and offer suggestions on segmentation to Strategy partners when counts are not meeting targeted quantities.
• Ensure offers assigned to customer segments are in alignment with the goals of the campaign based on direction provided by strategy partners.
• Maintain and adhere to deliverable trackers for channel support while understanding and calling out any potential risk to SLAs
• Create and coordinate campaign deliverable requirements with vendors.
  
  

Qualifications

Qualifications & Experience

• 2+ years of related experience preferably in a marketing, analytics or financial environment.
• Prior experience in setting up campaigns, promos/coupons and building audiences.
• Strong written and verbal communication skills - ability to translate technical into non-technical terms as well as translate strategic thinking into a plan for execution.
• Analytical problem solver with ability to identify and proactively solve problems.
• Comfortable delegating tasks to other team members while taking accountability for deliverables.
• Previous experience working in a data warehouse and/or Customer Data Platform (CDP) environment.
• Basic SQL experience required. Intermediate SQL preferred.
• Experience with a campaign selection tool such as Unica, Alteryx, Salesforce Marketing Cloud, Adobe Campaign, Marketo, SAS Marketing Automation, SAS Enterprise Guide.
  
  

Education

• Bachelor’s degree in Business, Marketing, Economics, Management, Engineering, Math, Finance or equivalent related experience
  
  

Core Competencies

• Lead with Curiosity & Humility
• Build High Performing Teams for Today & Tomorrow
• Influence & Inspire with Vision & Purpose
• Observe, Engage & Connect
• Strive to Achieve Operational Excellence
• Deliver Business Results
  
  

We invite you to join Gingham Nation, where we invest in our associates through competitive compensation, benefits, and development opportunities, so they can continue to be their best at work, at home, and in their communities.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

We are an equal opportunity and affirmative action employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities, and general treatment during employment.

We only hire individuals authorized for employment in the United States.