Public Affairs Specialist (TITLE 32)

Major Duties: This is not an all-inclusive list

As a Public Affairs Specialist (TITLE 32), GS-1035-11/12, you will:

• Plans, develops, implements, and evaluates the state Public Affairs (PA) program through media and audience analysis, determines PA program needs and organizational direction to achieve National Guard PA goals.
• Formulates long range plans, and develops policies to enhance public understanding, support, and acceptance of National Guard (NG) programs and/or activities statewide.
• Advises the Adjutant General and program managers on sensitive or controversial PA matters.
• Develops and writes information materials designed to reach audiences through various media such as wire service, radio, television, and newspaper.
• Prepares materials specifically to explain or describe NG missions, requirements, capabilities, accomplishments, policies and programs.
• Coordinates, supervises, and evaluates media servicing activities.
• Targets and services statewide media markets with print, photographic and electronic materials in support of publicizing the National Guard story.
• Provides PA advice to the Adjutant General and staff in support of policies and programs of interest to internal audiences.
• Analyzes, coordinates, and updates Command Information (CI) plans, policies and programs.
• Prepares and coordinates special projects to inform all guard members, technicians, families and employers of new policies, programs, or activities.
• Oversees production of print and electronic media CI projects.
• Advises and assists Unit Public Affairs Representatives (UPARs) and/or other personnel assigned public affairs responsibilities.
• Assists the ARNG State Recruiting and Retention Manager and ARG Senior Recruiter by providing media placement and print and electronic media support; developing public service announcements and supporting recruiting drives and special events.
• Serves as coordinator for units and individuals entering annual military print and electronic media competitions.
• Participates in budget process to ensure funding requirements are identified, and adequate funds are requested and available for PA operations.
• Performs other duties as assigned.