Marketing and Social Media Coordinator
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Description: We are the Children's Museum of Atlanta (CMA), a 501(c)(3) nonprofit with a mission to change the world by sparking every child's imagination, sense of discovery, and learning through the power of play and we are looking for a Marketing and Social Media Coordinator. This position reports to the Digital Media Manager in the Strategic Advancement and Marketing Department and is an hourly, full time, non-exempt, position. The rate is $20/hour with an increase to $21/hour after completing the 3 month probation period. The Marketing and Social Media Coordinator position is hybrid with some evening and weekends to capture events in the Museum and around the community.
We are looking for a creative human that enjoys working with a collaborative team and is also able to work autonomously. We need a person that knows social media strategy and can create the content to put it into action on our social media platforms. Are you able to build out and maintain monthly social content calendars? Do you geek out thinking up new ideas and discover current trends for social media content? Are you that person that can manage, create, and write content that will drive our mission and create buzz? We cannot wait to hear from you!
Primary Role
The Marketing & Social Media Coordinator is an integral part of the Marketing team, designing content that sustains audience curiosity and creates buzz around the Museum's programs, exhibits, events, and mission to drive attendance and involvement. This position works closely with the Marketing team to plan, implement, and monitor the Museum's social media strategy and create new content which advances CMA's brand awareness and experience with our audiences.
ResponsibilitiesSocial Media Management (30%):Work with the Digital Media Manager and Assistant Director of Marketing to develop, implement and manage the Museum's social media strategyBuild out and maintain monthly social content calendarsDevelop an optimal posting schedule, considering web traffic and customer engagement metricsResearch audience preferences. discover current trends, and pitch ideasStay up to date with changes in all social platforms ensuring maximum effectivenessReport on social media shared reviews and feedback from customersMeasure the success of every social media campaign and report to the team via monthly, quarterly and yearly reportsCommunity Management (20%)Facilitate online conversations with customers and respond to queriesSeek out, like, comment on and reshare customer generated contentResearch potential social media partners/collaboratorsSupport in-house influencer relationships/campaigns in collaboration with Digital Media Manager and Assistant Director of MarketingContent Creation and Writing (40%)Create engaging text, image and video content for social channels supporting the Museum's brandCapture and edit engaging photos and videos for social media and marketing purposesRegularly attend CMA events and programs to capture and share live story updates, including weekends and/or off-siteWrite and publish blog posts as assigned using WordPressSupport additional digital media content as needed, including website updates and email messagingAssist with brand publications, including educational content, annual reports, etc. through writing and editingUse content building and scheduling tools, including Adobe Creative Cloud, Later, Canva, WordPress, Facebook Creator Studio, InstagramMarketing Support (10%):Suggest new ways to attract prospective customersAssist with new and existing promotional partnershipsCollaborate with all Museum departments to produce timely and relevant contentSupport production of in-house video contentOther duties as assigned
Requirements: Expertise in social media platforms, including Meta, TikTok, X, YouTube and LinkedInAbility to deliver creative content (text, image and video); experience editing photos and videoStrong communication skills in person and in writing, with an understanding of how to harness brand voice for multiple audiencesFamiliarity with online marketing strategies and marketing channelsCritical thinker and problem-solving skillsGood time-management, multitasking skillsExperience and comfort working in a diverse work environmentExperience with social media KPIs, audience and buyer personas, and/or early childhood education is a plus
Technical Skills:Working knowledge of Facebook, Twitter, Instagram, LinkedIn, TikTok and YouTubeWorking knowledge of Later, Canva, WordPress or similar scheduling and content building tools
Education:BA in Marketing, New Media, or relevant work experience preferred
Compensation Details
20-21 Hourly Wage
PI67de87a7d2d9-26289-36055914
We are looking for a creative human that enjoys working with a collaborative team and is also able to work autonomously. We need a person that knows social media strategy and can create the content to put it into action on our social media platforms. Are you able to build out and maintain monthly social content calendars? Do you geek out thinking up new ideas and discover current trends for social media content? Are you that person that can manage, create, and write content that will drive our mission and create buzz? We cannot wait to hear from you!
Primary Role
The Marketing & Social Media Coordinator is an integral part of the Marketing team, designing content that sustains audience curiosity and creates buzz around the Museum's programs, exhibits, events, and mission to drive attendance and involvement. This position works closely with the Marketing team to plan, implement, and monitor the Museum's social media strategy and create new content which advances CMA's brand awareness and experience with our audiences.
ResponsibilitiesSocial Media Management (30%):Work with the Digital Media Manager and Assistant Director of Marketing to develop, implement and manage the Museum's social media strategyBuild out and maintain monthly social content calendarsDevelop an optimal posting schedule, considering web traffic and customer engagement metricsResearch audience preferences. discover current trends, and pitch ideasStay up to date with changes in all social platforms ensuring maximum effectivenessReport on social media shared reviews and feedback from customersMeasure the success of every social media campaign and report to the team via monthly, quarterly and yearly reportsCommunity Management (20%)Facilitate online conversations with customers and respond to queriesSeek out, like, comment on and reshare customer generated contentResearch potential social media partners/collaboratorsSupport in-house influencer relationships/campaigns in collaboration with Digital Media Manager and Assistant Director of MarketingContent Creation and Writing (40%)Create engaging text, image and video content for social channels supporting the Museum's brandCapture and edit engaging photos and videos for social media and marketing purposesRegularly attend CMA events and programs to capture and share live story updates, including weekends and/or off-siteWrite and publish blog posts as assigned using WordPressSupport additional digital media content as needed, including website updates and email messagingAssist with brand publications, including educational content, annual reports, etc. through writing and editingUse content building and scheduling tools, including Adobe Creative Cloud, Later, Canva, WordPress, Facebook Creator Studio, InstagramMarketing Support (10%):Suggest new ways to attract prospective customersAssist with new and existing promotional partnershipsCollaborate with all Museum departments to produce timely and relevant contentSupport production of in-house video contentOther duties as assigned
Requirements: Expertise in social media platforms, including Meta, TikTok, X, YouTube and LinkedInAbility to deliver creative content (text, image and video); experience editing photos and videoStrong communication skills in person and in writing, with an understanding of how to harness brand voice for multiple audiencesFamiliarity with online marketing strategies and marketing channelsCritical thinker and problem-solving skillsGood time-management, multitasking skillsExperience and comfort working in a diverse work environmentExperience with social media KPIs, audience and buyer personas, and/or early childhood education is a plus
Technical Skills:Working knowledge of Facebook, Twitter, Instagram, LinkedIn, TikTok and YouTubeWorking knowledge of Later, Canva, WordPress or similar scheduling and content building tools
Education:BA in Marketing, New Media, or relevant work experience preferred
Compensation Details
20-21 Hourly Wage
PI67de87a7d2d9-26289-36055914
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