ASSOCIATE DIRECTOR FOR SALES AND MARKETING (CHIEF MARKETING AND SALES OFFICER)

As a ASSOCIATE DIRECTOR FOR SALES AND MARKETING (CHIEF MARKETING AND SALES OFFICER), you will:

• Optimize Sales and Marketing programs by evaluating and establishing best practices; build collaborative relationships with individuals, teams, groups and partners outside of the Sales and Marketing Directorate to accomplish United States Mint goals.
• Direct the development of marketing product plans to include strategies and tactical planning targeted toward growing the United States Mint's customer base and enhancing revenue.
• Provide oversight for all interrelated e-commerce activities, including enhanced customer support, tools and analytics, content strategy, new product launches, reporting and planning and effective direction to the Mint.gov website to improve Sales and Marketing efforts.
• Ensure the efficient performance of all support contractors, including establishing and monitoring monthly quarterly annual performance metrics, budgets, and plans; and ensure the efficient and effective operation of the call center and fulfillment center operated by contract obligations, which includes all aspects of the customer experience, including the research of customer orders, responses to inquiries from customers and oversight organizations.
• Monitor overall product portfolio, including individual product revenue and margins making recommendations to senior leadership at least annually for sun-setting active products and launching new products.