Director of Growth Marketing

About this role

Smalls seeking a Director of Growth to lead our growth marketing efforts on our direct-to-consumer business. You’ll set the strategy & roadmap for marketing efforts across both digital and offline channels to drive profitable new customer growth. This person will own a large, multimillion dollar growth budget across the channel mix to hit our acquisition goals, and will bring an analytical, data-driven lens to bring our growth & marketing strategy to the next level. They’ll partner closely with brand, product, and analytics teams to deliver a seamless overall direct-to-consumer experience.

This role will report directly to our VP of Marketing.

What You’ll Do:

• Design and execute the growth strategy and roadmap to scale Smalls’ acquisition efforts across marketing channels
• Evaluate opportunities to improve efforts across marketing and digital product to deliver trial goals to our subscription business while optimizing CPA and ROI
• Develop testing roadmaps at the channel level to ensure we’re taking big swings to drive growth, beyond optimizations
• Drive conversion rate optimization roadmap and lead work streams across marketing and product to improve this metric
• Oversee a multi-million dollar annual budget and drive the forecasting & planning for investment
• Partner with product, retention, and analytics to implement tests to improve the overall DTC experience from ad engagement, to trial, through retention to increase the overall ROI
• Bring your expertise in tactical channel management to develop a high-performing growth environment within the team
• Manage external agencies and partners to deliver goals in certain performance channels (ex. Affiliates, Podcasts, TV)

Why you’ll thrive in this role:

• You’re a cat person. You love cats and cat culture. You’re obsessed with testing new products for your own cats and know how to talk to cat people.
• You have 6+ years of experience or equivalent in a Growth role, with proven results growing a DTC business
• You have experience driving results across the marketing funnel, with hands-on experience in at least two of the following: paid social, Google platforms (Search, Shopping, YouTube), television (linear, streaming), audio (radio, podcasts, Spotify), direct mail, affiliate marketing, and SEO.
• You are a highly analytical thinker, with a test-and-learn mindset. You describe yourself as analytical, a critical thinker, and enjoy problem-solving.
• You enjoy being in the driver’s seat. You can effectively lead and collaborate with cross-functional partners, prioritize high-impact activities, and keep complex projects moving forward. You drive swift progress and action toward our company growth goals, and resolve any ambiguity to do so.
• You’re comfortable with growth tools, like GA4, Looker, Heap, and digital ad platforms

What you’ll love about us:

• Mission-Driven Company: We love cats and we're here to make nine lives ten.
• People-Driven Company: We treat our people like people; we're committed to Smalls and we work hard but we also have utmost respect for everyone's lives outside of work.
• 4 Day work week to respect your time and agency as a person
• Unlimited PTO to take the time you need when you need it
• Very Competitive Benefits: Fully paid Health, Vision, and Dental insurance.
• Data-Driven Culture: We love using data to guide decision making where appropriate, but we also know when to move quickly and go with our gut.
• Competitive Salary: Make some $$$.
• Fully Remote Office & Culture: Our team is spread out across the US day to day, but we travel for department & company off-sites and retreats.
• Free Product: Free cat food every month.