Brand / Marketing Director - Toy/Play
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We are seeking a Brand / Marketing Director to develop and grow Reeves International’s toy/play focused product lines (Breyer Kids, The Big Dig, CollectA, licensed properties, customer specials) that meet the organization’s brand standards, financial goals, and vision for growth. The ideal candidate will identify and develop white space for products, content, partnerships, and marketing opportunities to reach new fans and customers. This includes driving the strategy and managing execution of these opportunities in collaboration with various service areas of the business including Design, Sourcing, Creative Services and Sales.
Do not wait to apply after reading this description a high application volume is expected for this opportunity.RESPONSIBILITIES:
Brand Strategy, Category Strategy & Product Line Management
Help drive the development and execution of brand strategy to achieve revenue and profitability targets for Reeves’ kid-focused lines.
P&L responsibility - managing cost, establishing pricing, forecasts, and managing marketing spend.
Identifies and pursues white space opportunities consistent with the business’s growth targets and brand guidelines.
Partners with internal marketing, agencies, and creative services to evolve and develop the brand and categories consistent with consumer expectations, financial goals and business objectives.
Conduct and manage product line reviews and product development process, working with designers, product engineers and sourcing to meet all development milestones, in-house, and retailer delivery dates.
Identify and work with internal and external designers, to conceptualize and design products, content, and experiences. Project manage from concept through to commercialization.
Work with Sales and Finance teams to perform competitive price reviews, pricing analysis, and pricing strategies that support revenue growth objectives while maintaining margin targets
Marketing
Build coordinated annual marketing plans around new product lines to drive brand awareness, household penetration, sales, and market share.
Partner with internal cross-functional teams to develop and execute integrated consumer and retail programs ensuring executional excellence on time and on budget
Ability to construct, distill and communicate a narrative on the business to internal and external stakeholders at all levels
Partner with Creative Services to develop powerful marketing campaigns and stories to drive consumer behavior across packaging, POS materials, direct marketing, website, digital and social marketing.
Coordinate and manage internal partners and external agencies for accountability in goal setting, budget, timeliness, and outcomes.
Market Analysis & Consumer Insight
Leverage data and market research to identify key trends and behavioral patterns for children 3-12 and their parents.
Institutionalize consumer insight to drive strategic decision-making and enhance product development, marketing strategies, and customer experience.
Budget Management
Manage marketing and product development budgets effectively and efficiently optimizing resources for maximum impact.
KPIs
Meet key milestone development dates and delivery due dates
Bring new consumers into the Breyer brand as quantified in planning
Deliver and manage product to meet target financial goals including revenue, gross margin, & inventory turn
Decrease/eliminate plastic in packaging and product
Qualifications
BA in marketing, business, or related field: MBA a plus
Proven Experience
Minimum 10 years of brand management experience with a
children’s focused consumer-packaged goods company (preferably in toy/gift) . A track record of successful product launches in a growing business that increases topline and gross margins.
Strategic Thinker
Intellectually curious and creative with a broad perspective. Sees how the brand fits into the larger landscape
Leadership Skills
Manages, coaches and develops internal product management talent.
Results Oriented
A strong sense of urgency, problem-solving skills, and excellent sense of prioritization; capable of balancing multiple projects simultaneously, and manage workload, competing timelines, and competitive environment, under time constraints and within budget parameters.
Can simplify complex data into clear, concise, actionable recommendations.
Experience in campaign creation, execution, and storytelling success across mediums including digital, social, and retailer-specific platforms.
Communication Skills : Excellent communication, presentation, and interpersonal skills, including the ability to professionally present strategy, concepts, and financial decisions to executive management.
Collaborative : Develops strong cross-functional relationships with marketing, design, creative services, sourcing, finance, sales, and customer service to deliver on brand vision and business objectives. Partners with sales to maximize retail presentations and sales opportunities.
Analytical
Highly analytical with strong business acumen and a successful record of product portfolio P&L management/ownership.
Adaptable : Able to thrive in a fast-paced, dynamic environment, with willingness to adapt to changing priorities and challenges.
Accountable : Works proactively and enthusiastically identifies and addresses opportunities for improvement in work culture, processes, and personnel development. Takes responsibility for work and responds to challenges with solutions
Reeves International is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.
We offer a competitive salary and comprehensive benefits package in a pleasant, suburban work environment. Please send cover letter and resume.
Job Type: Full-time
Benefits
401(k)
Dental insurance
Employee discount
Health insurance
Life insurance
Paid time off
Vision insurance
Schedule
8 hour shift
Monday to Friday
Ability To Commute
Pequannock, NJ 07440 (Required)
Ability To Relocate
Pequannock, NJ 07440: Relocate before starting work (Required)
Work Location: In person
#J-18808-Ljbffr
Do not wait to apply after reading this description a high application volume is expected for this opportunity.RESPONSIBILITIES:
Brand Strategy, Category Strategy & Product Line Management
Help drive the development and execution of brand strategy to achieve revenue and profitability targets for Reeves’ kid-focused lines.
P&L responsibility - managing cost, establishing pricing, forecasts, and managing marketing spend.
Identifies and pursues white space opportunities consistent with the business’s growth targets and brand guidelines.
Partners with internal marketing, agencies, and creative services to evolve and develop the brand and categories consistent with consumer expectations, financial goals and business objectives.
Conduct and manage product line reviews and product development process, working with designers, product engineers and sourcing to meet all development milestones, in-house, and retailer delivery dates.
Identify and work with internal and external designers, to conceptualize and design products, content, and experiences. Project manage from concept through to commercialization.
Work with Sales and Finance teams to perform competitive price reviews, pricing analysis, and pricing strategies that support revenue growth objectives while maintaining margin targets
Marketing
Build coordinated annual marketing plans around new product lines to drive brand awareness, household penetration, sales, and market share.
Partner with internal cross-functional teams to develop and execute integrated consumer and retail programs ensuring executional excellence on time and on budget
Ability to construct, distill and communicate a narrative on the business to internal and external stakeholders at all levels
Partner with Creative Services to develop powerful marketing campaigns and stories to drive consumer behavior across packaging, POS materials, direct marketing, website, digital and social marketing.
Coordinate and manage internal partners and external agencies for accountability in goal setting, budget, timeliness, and outcomes.
Market Analysis & Consumer Insight
Leverage data and market research to identify key trends and behavioral patterns for children 3-12 and their parents.
Institutionalize consumer insight to drive strategic decision-making and enhance product development, marketing strategies, and customer experience.
Budget Management
Manage marketing and product development budgets effectively and efficiently optimizing resources for maximum impact.
KPIs
Meet key milestone development dates and delivery due dates
Bring new consumers into the Breyer brand as quantified in planning
Deliver and manage product to meet target financial goals including revenue, gross margin, & inventory turn
Decrease/eliminate plastic in packaging and product
Qualifications
BA in marketing, business, or related field: MBA a plus
Proven Experience
Minimum 10 years of brand management experience with a
children’s focused consumer-packaged goods company (preferably in toy/gift) . A track record of successful product launches in a growing business that increases topline and gross margins.
Strategic Thinker
Intellectually curious and creative with a broad perspective. Sees how the brand fits into the larger landscape
Leadership Skills
Manages, coaches and develops internal product management talent.
Results Oriented
A strong sense of urgency, problem-solving skills, and excellent sense of prioritization; capable of balancing multiple projects simultaneously, and manage workload, competing timelines, and competitive environment, under time constraints and within budget parameters.
Can simplify complex data into clear, concise, actionable recommendations.
Experience in campaign creation, execution, and storytelling success across mediums including digital, social, and retailer-specific platforms.
Communication Skills : Excellent communication, presentation, and interpersonal skills, including the ability to professionally present strategy, concepts, and financial decisions to executive management.
Collaborative : Develops strong cross-functional relationships with marketing, design, creative services, sourcing, finance, sales, and customer service to deliver on brand vision and business objectives. Partners with sales to maximize retail presentations and sales opportunities.
Analytical
Highly analytical with strong business acumen and a successful record of product portfolio P&L management/ownership.
Adaptable : Able to thrive in a fast-paced, dynamic environment, with willingness to adapt to changing priorities and challenges.
Accountable : Works proactively and enthusiastically identifies and addresses opportunities for improvement in work culture, processes, and personnel development. Takes responsibility for work and responds to challenges with solutions
Reeves International is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.
We offer a competitive salary and comprehensive benefits package in a pleasant, suburban work environment. Please send cover letter and resume.
Job Type: Full-time
Benefits
401(k)
Dental insurance
Employee discount
Health insurance
Life insurance
Paid time off
Vision insurance
Schedule
8 hour shift
Monday to Friday
Ability To Commute
Pequannock, NJ 07440 (Required)
Ability To Relocate
Pequannock, NJ 07440: Relocate before starting work (Required)
Work Location: In person
#J-18808-Ljbffr
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