Marketing and Brand Manager

Job Summary

We are seeking a dynamic and motivated Marketing and Brand Coordinator for Harvard Business School (HBS) Foundry, an innovative digital learning platform dedicated to empowering ambitious underserved entrepreneurs globally. The ideal candidate will play a crucial role in developing and executing brand and marketing strategies to attract users and drive engagement, growth, and success for HBS Foundry's users. This is an exciting opportunity to be part of a mission-driven initiative that aims to democratize access to world-class business education.

Position Description

Brand Management:

• Collaborate with internal teams to develop, maintain, and enhance the HBS Foundry brand including the messaging, tone, and visual elements in alignment with university and project objectives.
• Ensure consistency in branding and messaging across all marketing materials and channels.
• Develop and implement strategies to increase brand awareness and recognition globally.

Market Research:

• Maintain awareness of the entrepreneur needs and gaps to ensure the platform has a clear and distinct customer value proposition.
• Maintain awareness of trends, opportunities, and the competitive landscape for digital learning platforms, entrepreneurship education, and AI tools.
• Refine the target customer personas and learner profiles based on informed market research.
• Assess needs specific to target entrepreneurs that will dictate aspects of the marketing and brand strategy for Foundry.

Partnership Development:

• Identify and develop strategic partnerships to expand HBS Foundry's reach and impact.
• Coordinate with partners to execute joint marketing efforts and campaigns.
• Foster and maintain relationships with key stakeholders and organizations that align with HBS Foundry's mission.

Marketing Content Creation:

• Develop graphic designs of visuals that align with HBS Foundry's brand as needed.
• Develop content templates for visuals and user interface components that can be used for the platform, curriculum, and marketing content.
• Produce compelling marketing materials, including promotional videos, blog posts, newsletters, and social media posts.
• Ensure all content aligns with HBS Foundry's brand voice and mission.

Marketing Campaigns:

• Plan, develop, and execute comprehensive marketing campaigns across multiple channels (digital, social media, email, etc.).
• Monitor and analyze campaign performance, providing insights and recommendations for optimization.
• Maintain close attention to channel success rates based on both time and money investment, continually A/B test opportunities to improve these metrics, and adjust marketing mix based on best opportunities.
• Manage HBS Foundry's social media accounts, including content scheduling, posting, and community engagement.
• Develop and implement email marketing strategies to nurture leads and engage existing users.
• Create and distribute email newsletters and promotional emails.

This role is responsible for other duties as assigned.

Basic Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3-5 years of experience in marketing, preferably in a digital or educational environment.
• Experience with social media management, content creation, and email marketing.
• Experience in brand management and partnership development.
• Experience working at a startup is preferred.

Skills and Attributes:

• Strong written and verbal communication skills.
• Proficiency in marketing tools and platforms (e.g., Google Analytics, Mailchimp, Hootsuite).
• Ability to analyze data and derive actionable insights.
• Proficiency in graphic design.
• Excellent organizational and project management skills.
• Creative thinking and problem-solving abilities.
• Passion for entrepreneurship and education.
• Ability to work collaboratively in a fast-paced, dynamic environment.

Additional Information

This position is approved for a 2-year term (with possibility of renewal/extension) which begins on the person's first day of employment.

This is a 40 hours/week, overtime-eligible position

This is a hybrid position which we consider to be a combination of remote and onsite work at our Boston, MA based campus. HBS expects all staff to be onsite a minimum of 3 days per week and departments provide onsite coverage Monday - Friday. Specific hours and days onsite will be determined by business needs and are subject to change with appropriate advanced notice.

We may conduct candidate interviews virtually (phone and/or via Zoom) and/or in-person for this role.

A cover letter is required to be considered for this opportunity.

• Harvard Business School will not offer visa sponsorship for this opportunity.