Marketing Operations Manager
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Description
We are offering a short term contract employment opportunity for a Marketing Operations and Reporting professional. This role is in the heart of the marketing industry, where you will be tasked with developing comprehensive reporting systems, dashboards, and enhancing marketing efficiency. As a key member of our team, you will collaborate closely with our Sales Operations team and leverage tools like Salesforce, Pardot and Demandbase.
Responsibilities:
Develop strategies for marketing operations to streamline processes and boost marketing efficiency.
Collaborate with Sales Ops and Marketing teams to construct custom reports and dashboards using Salesforce, Pardot, and Demandbase.
Facilitate the transition from MQL to SQL process in collaboration with Demand Generation and Sales Development teams.
Generate reports that illustrate marketing's influence on the sales pipeline, tracking campaign influence, MQLs, SQLs, and opportunity generation.
Provide real-time reporting on lead flow through the sales funnel and measure the success of marketing campaigns and ABM activities.
Analyze marketing data to provide insights and suggest improvements.
Monitor data integrity within marketing systems and databases.
Utilize Demandbase for account engagement, intent data, and pipeline influence tracking.
Implement multi-touch attribution models in Salesforce and Pardot to measure marketing's impact throughout the customer journey.
Work with Sales Operations to ensure seamless integration of Demandbase, Salesforce, and Pardot data for accurate reporting.
Build and present dashboards for the Executive Leadership Team, showcasing marketing's impact on revenue and sales pipeline.
Identify opportunities to optimize marketing operations and automation within Pardot and Demandbase
Requirements
Minimum of 3 years of experience in a similar role, preferably within a B2B marketing environment
Proficiency in Content Management System (CMS) and Customer Relationship Management (CRM) tools
Familiarity with Facebook Insights and other social media analytics tools for reporting and brand awareness strategies
Experience with Salesforce Pardot and Salesforce Platform for effective marketing automation and customer engagement
Knowledge of SQL for database management and queries
Proven ability to create and manage reporting dashboards for marketing operations
Demonstrable skills in B2B marketing strategies and execution
Strong analytical skills to measure and improve marketing effectiveness
Excellent communication skills for reporting and team collaboration
Bachelor's degree in Marketing, Business, or a related field is preferred.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
We are offering a short term contract employment opportunity for a Marketing Operations and Reporting professional. This role is in the heart of the marketing industry, where you will be tasked with developing comprehensive reporting systems, dashboards, and enhancing marketing efficiency. As a key member of our team, you will collaborate closely with our Sales Operations team and leverage tools like Salesforce, Pardot and Demandbase.
Responsibilities:
Develop strategies for marketing operations to streamline processes and boost marketing efficiency.
Collaborate with Sales Ops and Marketing teams to construct custom reports and dashboards using Salesforce, Pardot, and Demandbase.
Facilitate the transition from MQL to SQL process in collaboration with Demand Generation and Sales Development teams.
Generate reports that illustrate marketing's influence on the sales pipeline, tracking campaign influence, MQLs, SQLs, and opportunity generation.
Provide real-time reporting on lead flow through the sales funnel and measure the success of marketing campaigns and ABM activities.
Analyze marketing data to provide insights and suggest improvements.
Monitor data integrity within marketing systems and databases.
Utilize Demandbase for account engagement, intent data, and pipeline influence tracking.
Implement multi-touch attribution models in Salesforce and Pardot to measure marketing's impact throughout the customer journey.
Work with Sales Operations to ensure seamless integration of Demandbase, Salesforce, and Pardot data for accurate reporting.
Build and present dashboards for the Executive Leadership Team, showcasing marketing's impact on revenue and sales pipeline.
Identify opportunities to optimize marketing operations and automation within Pardot and Demandbase
Requirements
Minimum of 3 years of experience in a similar role, preferably within a B2B marketing environment
Proficiency in Content Management System (CMS) and Customer Relationship Management (CRM) tools
Familiarity with Facebook Insights and other social media analytics tools for reporting and brand awareness strategies
Experience with Salesforce Pardot and Salesforce Platform for effective marketing automation and customer engagement
Knowledge of SQL for database management and queries
Proven ability to create and manage reporting dashboards for marketing operations
Demonstrable skills in B2B marketing strategies and execution
Strong analytical skills to measure and improve marketing effectiveness
Excellent communication skills for reporting and team collaboration
Bachelor's degree in Marketing, Business, or a related field is preferred.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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