Director of Demand Generation

The Company:

GitKraken is the world s leading developer experience (DevEx) platform, empowering developers wherever they work whether on desktop, command line, IDE, web, or mobile. Our suite of Git tools streamlines workflows, fosters collaboration, and makes development easier. We are a profitable, sustainably growing tech company that values talent, drive, and the ability to make an impact. Trusted by over 30 million developers at 100,000+ organizations globally; join us and help power the future of development!

The Role:

We are looking for a strategic and results-driven Director of Demand Generation to lead the growth of GitKraken s customer base through robust, multi-channel marketing campaigns. In this role, you will create a comprehensive demand generation strategy that spans paid and organic channels, with a focus on measurable performance and continuous optimization. You will be responsible for planning experiments, presenting key findings, and identifying opportunities for scaling successful initiatives.

The Director of Demand Generation will play a critical role in driving growth for GitKraken s product-led engine. You will develop and execute strategies to generate leads, nurture prospects, and optimize conversion across the entire customer acquisition funnel.

We are committed to having an inclusive and authentic work environment where unique perspectives, skills, and backgrounds are celebrated. We work hard to foster diversity in our workplace and encourage people from all backgrounds to apply. Even if you don't meet 100% of the requirements, don't let self-filtering and imposter syndrome get in the way of a great fit. We would love to hear from you!

What you'll do:

• Develop and own a comprehensive demand generation strategy aligned with company OKRs and revenue targets.
• Manage a significant ad spend budget.
• Execute short- and long-term multi-channel campaigns to drive product downloads, trials, and purchases.
• Present campaign results, insights, and actionable recommendations to senior leadership.
• Lead weekly demand meetings to review key performance indicators (KPIs), identify performance gaps, and implement mitigation strategies.
• Analyze the full conversion funnel (Ad Click ? Website Visitor ? Download/Install ? Sign Up/Trial Start ? New Subscription) and identify the largest performance gaps.
• Lead the development and implementation of web analytics, event tracking, and attribution models to accurately measure campaign performance and ROI.
• Plan and prioritize initiatives using the RICE framework (Reach, Impact, Confidence, Effort), ensuring that the most impactful experiments are executed first.
• Drive technical efforts to build a robust data and reporting infrastructure to enable high-velocity testing and optimization.
• Collaborate with content and web teams to enhance website visibility and user engagement through SEO and content marketing.
• Build and optimize email automation workflows in HubSpot.

What you ll bring:

• Proven experience in creating and executing demand generation strategies that significantly drive awareness, pipeline growth, and revenue.
• Expertise in managing a significant advertising budget diversified across search, social, video, and display advertising.
• Deep technical understanding of web analytics, attribution models, and data infrastructure to support performance tracking.
• Proficiency in using data analytics tools (e.g., Google Analytics 4) and BI tools (e.g., Tableau) to derive actionable insights and inform strategic decisions.
• A playbook for utilizing AI to increase productivity and efficiency.
• Experience leading cross-functional teams and collaborating with technical stakeholders to implement solutions.
• Excellent communication skills and the ability to synthesize information into concise, actionable insights.
• Proven track record in managing acquisition strategy, forecasting, budgeting, and campaign analysis.
• Partner marketing and account-based marketing experience.
• A history of marketing to a highly technical developer audience.

Bonus points:

• Experience in a demand generation leadership role at a product-led growth (PLG) company.

How you ll be rewarded:

Excellence Competitive compensation with annual performance-based pay increases

Trust Flexible Paid-Time-Off Policy (behaves like Unlimited PTO)

Travel Company paid domestic trip after your 1-year anniversary & an international trip every 5 years

Balance Paid company holidays with flexibility for additional holidays

Equipment Top-of-line technology to maximize your productivity

Parent life Generous paid parental leave

Health Health, dental, and vision insurance with competitive employer cost-sharing

Culture Great Place to Work Certified

Headquarters Modern, high-tech offices designed to maximize productivity in a hybrid environment

Growth Paid career and personal development, audiobooks, and mentorship

Future IRA retirement plan plus company matching

Location:

We are seeking candidates based in Scottsdale, AZ, to join our team in a hybrid role. This position offers a blend of remote and in-office work, allowing flexibility while still benefiting from in-person collaboration with our local team.

Equal Employment Opportunity Statement:

At GitKraken, we believe that diversity among our teammates is critical to our success as a company. GitKraken evaluates all employees and job applicants without regard to race, color, religion, gender (including pregnancy, gender expression, or gender identity), national origin, age, disability status, or any other legally protected class. We recruit, hire, and retain top talent from a diverse candidate pool.