Marketing Program/Function Manager - Mid

Title : Brand Manager | Global Games Marketing
Location: San Mateo, Ca 94404
Duration: 12 Months +
United States (Hybrid, requires travel to San Mateo, CA minimum 4 times a year and additional times as needed)
Client Interactive Entertainment is looking to hire a Senior Staff Brand Manager to support our exclusive games developed by PlayStation Studios. Reporting directly into the Group Manager, Global Brand Marketing, this role will work closely with a team of global marketers and partner with development studios to craft the brand and global go-to-market marketing strategy for several high-profile game titles.

RESPONSIBILITIES:

Marketing and Brand Strategy

• Define global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights.
• Partner with global cross-functional teams, responsible for pulling together holistic global business results for their portfolio.
• Accountable for the success of the global marketing campaigns.
• Ensure consistent representation of brands' global activations while overseeing tactical execution on global campaigns.
• Manage internal creative teams and external agencies to deliver key marketing and creative assets and programs while ensuring alignment across multiple stakeholders.

Studio Partnership

• Partner with development studio based in Los Angeles to develop product marketing strategy for game titles, including determining appropriate target audiences, business models (financial models and/or monetization strategies), launch timing, and product/service feature sets.
• Ensure consumer insights are provided during the development of games through world-class qualitative and quantitative research.

Budget Management

• Financial responsibility for marketing strategies, initiatives and advertising related efforts for specific game franchise.
• Manage global marketing budget for the title.

REQUIREMENTS:

• Deep understanding of and experience working on AAA Games, platform experience a plus.
• Demonstrated record of success in developing high impact global consumer strategies, mass market marketing campaigns, brand marketing, and direct to consumer performance-based marketing, for a portfolio of games/services.
• Must have broad experience and understanding of all facets of the marketing discipline including consumer insights, product positioning, consumer promotions, online innovation and creative development.
• Ability of influencing and engaging external and internal stakeholders in a franchise brand vision.
• Experience partnering with licensors and working on licensed IP games.
• Extensive knowledge of and a passion for video games is a huge plus.

RELATED EXPERIENCE/EDUCATION:

• 5-7 years of brand and product marketing.
• Bachelors degree or equivalent (MBA a plus)

#TB_EN

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