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Jobs or company...
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Regional Marketing Coordinator

  • Full Time, onsite
  • Lightpath Technologies, Inc.
  • On Site, United States of America
Salary undisclosed

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Job Description

Job Description
Description:

Who are we?

LightPath Technologies is a recognized leader in optics and photonics solutions. Serving blue chip customers in the industrial,

defense, telecommunications, testing and measurement, and medical industries, for over 30 years.

LightPath designs, manufactures and distributes optical and infrared components, with multiple locations around the globe.

Who We re Looking For:

We have an immediate opportunity for a Regional Marketing Coordinator. The Regional Marketing Coordinator will play a crucial role in supporting and executing regional marketing strategies to enhance brand presence, drive customer engagement, and increase market share and demand. This position will collaborate with the sales team and other departments to implement marketing initiatives, manage local campaigns, and ensure alignment with the overall GTM strategy

Benefits For Our Team Members

We offer a friendly and fun environment, with the opportunity to grow within the company. Located right off 408 in the vicinity of the UCF in Central Florida Research Park.

  • Paid vacation with option to rollover vacation hours and sell hours back to company for payout at full rate.
  • Paid sick time.
  • 10 paid company holidays
  • Employee Stock Purchase Program
  • Employer Paid Life Insurance, Personal Accident Insurance, and Long-Term Disability
  • Opportunity to enroll in optional supplemental insurance policies such as term life, critical illness, accident, death, and dismemberment, short term disability.
  • Medical Insurance; Dental Insurance; Vision insurance available upon hire to eligible employees
  • Flexible Spending Account; Health Savings Account
  • 401(k) with Employer Match
  • Confidential Employee Assistance Program
Requirements:

Job Functions/Requirements:

  • Campaign Management - Assist in planning, developing, and executing regional marketing campaigns. Coordinate with local agencies and vendors to implement marketing activities. Monitor campaign performance and provide recommendations for optimization. Can include campaigns related to social media Calendar and/or email Newsletters, etc
  • Event Coordination - Plan and execute regional events, trade shows, and promotional activities. Coordinate logistics, materials, and staffing for events. o Analyze event outcomes and prepare post-event reports.
  • Content Development - Create and localize marketing materials, including brochures, social media content, and email campaigns. Ensure content aligns with brand guidelines and resonates with the regional audience.
  • Market Research - Conduct research on regional market trends, customer behaviors, and competitive activities. Provide insights to inform marketing strategies and initiatives.
  • Brand Management - Ensure consistent brand messaging across all regional marketing channels. Support the implementation of brand campaigns at the local level.
  • Additionally, all tasks as assigned by manager / management team that are needed to achieve companies goals

Collaboration and Communication

  • Work closely with the sales team to develop and deliver effective promotional materials.
  • Maintain regular communication with the Product manager(s) and other stakeholders.

Reporting and Analysis

  • Track and analyze the performance of regional marketing activities.
  • Prepare reports on campaign effectiveness and ROI.

Qualifications

  • Education: Bachelor s degree in marketing, Business Administration, or a related field.
  • Experience: 2+ years of experience in marketing, preferably in a regional or local marketing role.
  • Must be on-site 4 days a week
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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