Marketing Strategist, IU Indianapolis (Marketing Generalist)

VP COMMUNICATIONS & MARKETING (UA-VPCM-IUINA)

Indiana University is seeking a Marketing Strategist to support the Indianapolis campus within University Communications and Marketing. This is an opportunity for a marketing strategist to establish and successfully execute multi-faceted marketing and communications strategies to advance the university's success.

Serving as a member of the marketing strategy team, and working collaboratively with campus leadership and marketing and communications partners across campus, the Marketing Strategist will develop and implement strategic plans focused on strengthening the IU Indianapolis brand reputation and supporting long-term enrollment growth.

Department Specific Responsibilities

• Develops and activates marketing plans with a digital emphasis, creating messaging for specific target audiences, over-seeing the creation of campaign assets, and reporting on campaign success.
• Develops and executes comprehensive and highly complex marketing plans that engage the target audience(s) and achieve the desired outcomes.
• Possesses and maintains an in-depth understanding of brand marketing, enrollment marketing, marketing channels, audiences, and other relevant subject matter.
• Monitors industry trends and developments to identify appropriate opportunities to advance the University's goals.
• Supports sponsorship activation plans, coordinating efforts across campus partners to ensure the efforts align with university and campaign goals.
• Works cross-functionally within a matrixed organization including communications, content strategy, design, media, social media, and web.
• Develops strong relationships with campus marketing and communications partners to serve as a strategic resource to support their work.
• Works with assessments colleagues to measure campaign performance, providing insights and recommendations for improvement.
• Participates in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.
• May involve multiple consecutive projects and collaboration with other departments, employees, university stakeholders and vendors.
  
  

General Responsibilities

• Independently develops and executes basic and complex strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
• Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs.
• Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs.
• Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail).
• May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.
• Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences.
• May provide guidance to lower-level Marketing Generalists; may make process and operational recommendations to manager.
  
  

Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.

EDUCATION

Required

• Bachelor's degree in communications, marketing, English, public relations, or related field
  
  

Required

WORK EXPERIENCE

• 5 years in relevant field
  
  

Preferred

• 6 years of experience with strong knowledge and experience in marketing and communications principles and strategy
• Experience in creating and successfully implementing comprehensive marketing and communications plans
• Experience in brand-building initiatives, including creating highly engaging digital paid media experiences
• Experience with paid social media campaigns
• Experience in multi-channel marketing with strong communications and brand strategy experience.
  
  

Skills

Required

• Proficient communication skills
• Maintains a high degree of professionalism
• Demonstrated time management and priority setting skills
• Demonstrates a high commitment to quality
• Possesses flexibility to work in a fast paced, dynamic environment
• Seeks to acquire knowledge in area of specialty
• Highly thorough and dependable
• Demonstrates a high level of accuracy, even under pressure
• Possesses a high degree of initiative
• Ability to influence internal and/or external constituents
  
  

Preferred

• Ability to think strategically and execute tactically; a mix of high-level strategy and planning and on-the-ground tactical execution
• Demonstrates understanding of the full marketing mix across paid, owned and earned channels
• Ability to work adeptly in a constantly evolving digital environment
• Exceptional prioritization, problem-solving, and project management skills
• Adept at working in a fast-paced environment and can successfully juggle multiple assignments at once with tight deadlines
• Self-starter and ability to build initiatives from scratch
• Excellent communications skills
• Demonstrates track record of success
  
  

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work and periods of time moving around an office environment and campus. The person in this role must be able to perform the essential functions with or without an accommodation.

Indianapolis, Indiana

For full-time staff employees, Indiana University offers a wide array of benefits including:

• Multiple plan options for medical insurance
• Dental insurance
• Health Savings Account with generous IU contribution
• Life insurance, LTD, and AD&D options
• Base retirement plan contribution from IU, subject to vesting
• Additional supplemental retirement plan options
• Tuition benefit for IU classes
• 10 paid holidays per year
• Generous Paid Time Off
• Paid Parental Leave
• Employee Assistance Program (EAP)
  
  

Learn more about our benefits by reviewing our online Benefits Brochure.

Career Level: Advanced

FLSA: Exempt

Job Function: Marketing & Communications

Job Family: Marketing

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This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

If you wish to include a cover letter, you may include it with your resume when uploading attachments.

Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University’s Notice of Non-Discrimination here which includes contact information.

The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at [email protected] or by visiting IUPD.

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