Lead Marketer - Account Based

iO Associates are partnered with a VC backed AI powered DevSecOps tool who are looking for a start-up experienced marketer to partner with the CEO and play a pivotal role in shaping their GTM strategy.

Key Responsibilities:

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  Develop and Execute Marketing Strategy: Design and implement a targeted marketing plan focused on key accounts, ensuring campaigns are customized to reach decision-makers and influencers within those accounts.

  
  


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  Product Expertise and Messaging: Gain a deep understanding of our product's strengths, competitive advantages, and market fit. Craft messaging that highlights its unique value to specific audiences within target accounts.

  
  


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  Account Identification and Prioritization: Determine and prioritize important contacts within key accounts based on their potential strategic value to the business.

  
  


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  Tailored Marketing Campaigns: Launch personalized marketing initiatives using multiple channels-such as digital ads, direct mail, social media, events, and custom content-designed to engage and nurture critical accounts throughout their journey.

  
  


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  Collaborate with Sales: Partner with the sales team to produce tailored resources, such as account-specific playbooks, presentations, and competitive battle cards, to enhance sales efforts and increase engagement with key prospects.

  
  


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  Lead Generation and Nurturing: Create and execute targeted programs that drive qualified leads and increase the number of high-quality prospects for the sales team.

  
  


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  Performance Tracking and Optimization: Set up systems to monitor the success of marketing campaigns. Use data analytics to evaluate performance and continually improve tactics for better outcomes.

  
  


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  Team Leadership: As the business scales, play a leading role in hiring and managing a talented marketing team to expand the company's marketing capabilities.

  
  


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  Define Marketing Tools: Identify and implement the necessary marketing technology stack for account-based marketing, including platforms for targeted ads, lead tracking, AI-assisted calls, and email outreach.

  
  

Requirements:

• At least 5 years of experience in marketing, with demonstrated success in account-based and/or product marketing.


• Experience in B2B SaaS or within a tech startup environment.


• Strong knowledge of account-based marketing strategies and best practices.


• Excellent communication, both written and verbal.


• Data-focused, with strong analytical skills.


• Organized and able to handle multiple projects at once.


• Self-motivated with a strong drive to take initiative.


• Bachelor's degree in Marketing, Business, or a related field.

Location:

This role is based in New York City with an expectation of working in the office three days per week.

Reporting:

You will report directly to the CEO and Co-Founder.

Benefits:

• Competitive salary and stock options.


• Comprehensive health insurance.


• Flexible work options.


• A chance to significantly influence a growing startup.

Please note that this is a full-time, in-person position in NYC. Candidates must be authorized to work in the U.S. and meet all qualifications to be considered.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.