Senior Manager, Brand and Customer Engagement - Rack (Hybrid - Seattle)

Job Description

Senior Manager, Brand and Customer Engagement - Rack

The Nordstrom Rack marketing team is looking for a Senior Marketing Manager responsible for Growth through new store openings and local marketing, including developing integrated marketing playbooks. The right candidate will work closely with cross-functional teams to develop omnichannel marketing plans that drive brand engagement, consideration and new customer acquisition, increasing customer engagement and driving store traffic.

Key Responsibilities

• Develop and execute integrated marketing playbooks to support new store openings - leading the development and execution of pre-opening, opening, and post-opening marketing plans.
• Evolve our approach to local marketing and content to drive store traffic, including establishing goals and roadmap to delivery.
• Identify opportunities to increase brand engagement, consideration, and new customer acquisition with consideration of new vs. existing market needs.
• Ensure a consistent and effective brand message across pre-opening, opening and post-opening campaigns and initiatives.
• Collaborate with cross-functional teams, including creative, marketing and media channel partners, events and PR, and store teams to develop marketing plans for new stores.
• Collaborate with store leadership and act as a liaison across the organization to ensure alignment and successful execution of marketing strategies.
• Monitor and analyze market trends, consumer behavior, and competitor activities to identify opportunities for improvement.
• Stay up to date with industry best practices and emerging trends in brand marketing.
• Lead and develop team.

Qualifications

The Nordstrom Rack Senior Marketing Manager is a unique role driving complex strategies and projects across multiple functions. The ideal manager may not have all the needed experience listed below and may need to learn aspects of the role quickly.

• Bachelor's degree in marketing, Business Administration, or a related field.
• 8+ years of experience in brand marketing, preferably in the retail industry and with experience on store driving marketing, including specific channel strategies.
• Strong knowledge of brand and multi-channel marketing experience with proven ability to deliver results.
• Proven track record of developing and executing successful marketing campaigns.
• Experience working successfully with cross-functional teams and managing multiple stakeholders.
• Excellent written and verbal communication and presentation skills, including comfortability interacting with leadership.
• Strong analytical and problem-solving abilities.
• Ability to work in a fast-paced, deadline-driven environment.

We've got you covered...

Our employees are our most important asset and that's reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including:

• Medical/Vision, Dental, Retirement and Paid Time Away
• Life Insurance and Disability
• Merchandise Discount and EAP Resources

A few more important points...

The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.

Nordstrom will consider qualified applicants with criminal histories in a manner consistent with all legal requirements.

Applicants with disabilities who require assistance or accommodation should contact the nearest Nordstrom location, which can be identified at

2022 Nordstrom, Inc

Current Nordstrom employees: To apply, log into Workday, click the Careers button and then click Find Jobs.

Pay Range Details

The pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.

Washington: $110,000 - $210,000 Annually

This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Learn more in the Nordstrom Benefits Overview by copying and pasting the following URL into your browser: _Overview_17-19.pdf

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.