CREATIVE MARKETING SPECIALIST

Overall Job Purpose

The Creative Marketing Specialist has a passion for storytelling, content creation, and a deep understanding of marketing trends. The ideal candidate will contribute to marketing efforts through copywriting, graphic design, and collaboration with cross-functional teams. This role also manages all aspects of our social media channels, from strategy development to content creation and performance reporting.

Duties And Responsibilities

Creative

• Designs, edits, and proofs creative content for various channels to include website, digital, print, and video as required.
• Copywrites for a variety of mediums including blogs, website, PR, corporate/internal communication, SEO/SEM, and print collateral. This includes content generation, editing and proofing.
• Ensures consistent branding and design across all assets and third-party vendor integrations.
• Through organization-wide content marketing, provides a positive, intuitive experience to continuously increase engagement, wallet share, and the conversion of leads.
• Develops and maintains proficiency in various software programs for production, design, and tabulation of various marketing pieces and research materials. This includes demonstrating a working knowledge Adobe Creative Suite and Canva.
• Coordinates with the Marketing Operations Officer to export materials for print and submission as required.
  
  

Social Media

• Create and execute campaign strategies for social media platforms in conjunction with Marketing campaign initiatives.
• Manage ongoing content schedule for all social media to increase education about financial and security/fraud topics.
• Helps brand and market the credit union through social media events, promotions, and initiatives.
• Monitors and responds on review platforms (Google, Yelp, etc).
• Builds social media campaigns to gain measurable member engagement and conversions, in coordination with other marketing campaign channels.
• Seeks out opportunities to expand media offerings through social media and make recommendation for new avenues of communication.
  
  

Reporting

• Assesses performance metrics including project and campaign analytics, efficiency metrics, brand metrics, customer metrics, and overall return on investment for marketing initiatives and makes recommendations based on findings.
• Compiles and maintains monthly statistics and results for presentation in marketing reports.
  
  

General Marketing Requirements

• Assists in other marketing functions of the credit union as determined by the SVP Marketing and Creative and Brand Manager.
• Adheres to annual marketing plan and budget.
• Represents the credit union in a professional manner at all times; exhibits above average communication skills.
• Maintains a thorough understanding and adherence to credit union regulations, compliance, policies, procedures, guidelines and make sure that all necessary disclosures are posted correctly.
• Meets deadlines as assigned and directed.
  
  

Knowledge, Skills, And Abilities

• Clear understanding of omnichannel marketing strategies.
• Highly proficient in management of all social media platforms, including but not limited to Meta, X, LinkedIn, Youtube, Google Business, and Tiktok.
• Excellent communication and relationship-building skills.
• Ability to multitask and excellent time management skills.
• Must be highly motivated, independent, creative with good follow-up skills, energetic, and be a self-starter.
• Proficient in the use of Microsoft Office Suite and Adobe Creative Cloud along with corresponding programs such as Photoshop, InDesign, Acrobat, Illustrator, Premiere Pro and After Effects.
• Ability to set and meet priorities.
• Must be able to lift up to 20 lbs.
  
  

Education And Experience Requirements

• Bachelor’s degree in Marketing or related field.
• Four years of relevant marketing experience.
• Banking experience a plus but not required.
  
  

Benefits

• Medical, Dental & Vision Insurance
• Paid Short-Term Disability, Life Insurance and AD&D
• Paid Federally Recognized Holidays
• Vacation, Birthday, Floating Holiday & Sick Leave
• Tuition Reimbursement
• 401(k) with Employer Match
• Pension Plan
• Opportunities for advancement
• Please submit an employment application to www.sandia.org/careers ***
  
  

Sandia Area Federal Credit Union (SAFCU) is an Equal Opportunity Employer.

Sandia Area Federal provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.