Epicareer Might not Working Properly
Learn More

Content Strategist & Writer

Salary undisclosed

Apply on


Original
Simplified

Position Summary

We are seeking a creative and results-driven Content Strategist & Writer to join our marketing team. This individual will play a key role in developing and executing a content strategy that builds our brand presence, engages potential homebuyers, and supports our loan originators’ efforts to build strong relationships with referral partners. The ideal candidate has a knack for storytelling, experience in creating content across multiple channels, and the ability to translate complex topics into accessible, compelling content.

Key Responsibilities

  • Develop Content Strategy: Design and implement a content strategy that aligns with business objectives, generating leads, establishing the company as a trusted brand, and providing value to homebuyers and referral partners.
  • Create and Curate Content: Write, edit, and publish a variety of content types, including blog posts, guides, email newsletters, social media content, web pages, and case studies. Content will focus on topics related to mortgage lending, real estate, and the home-buying journey.
  • Optimize for SEO: Conduct keyword research and apply SEO best practices to ensure content is optimized for search visibility, driving organic traffic to the website and increasing the visibility of each branch.
  • Support Loan Originators with Customizable Content: Develop content templates and resources that loan officers can personalize to their local markets, including email templates, co-branded guides, and social media posts.
  • Collaborate Across Teams: Work closely with marketing and loan originators to create relevant, targeted content that aligns with the needs of different audiences and supports lead nurturing and brand growth.
  • Content Calendar Management: Plan, manage, and maintain a content calendar that aligns with seasonal mortgage trends, events, and marketing campaigns. Ensure a steady flow of content across channels.
  • Analyze and Report on Content Performance: Monitor content metrics such as engagement, lead conversions, and SEO rankings. Provide insights and recommendations based on performance data to improve content strategy.
  • Stay Updated on Industry Trends: Regularly research trends in mortgage lending, real estate, and digital marketing to ensure the content remains relevant and valuable to target audiences.

Qualifications

  • Experience: Experience in content strategy, writing, or related roles, preferably within the financial services or real estate industry.
  • Skills:
  • Exceptional writing and editing skills with a portfolio of work.
  • Strong understanding of SEO principles and experience optimizing content for search.
  • Ability to create content that resonates with diverse audiences, from first-time homebuyers to experienced real estate professionals.
  • Personal Attributes: Creative thinker, detail-oriented, self-motivated, and comfortable working in a fast-paced environment.
  • Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field or equivalent work experience