Ecomm Business Growth Manager
Apply on
Job Description
Digital Advertising Spend Management:
Oversees and optimizes digital ad campaigns across Meta and Google platforms.
Regularly assesses performance metrics to ensure maximum ROI.
Acts a point of contact for Brand Co., ensuring alignment with marketing strategies and budget.
Technical Integration of Third-Party Initiatives:
Manages the integration and deployment of new third-party tools and technologies on the website to enhance user experience and operational efficiency.
Growth Opportunities:
Proactively seeks and evaluates new marketing technologies and strategies to drive brand growth.
Brings innovative ideas and solutions to the table, enhancing the brand s market presence.
Supports E-Commerce Planning:
Collaborates with the e-commerce planner to align digital marketing strategies with sales forecasts and inventory management.
Provides critical marketing insights that inform e-commerce strategies.
Budget Management and Forecasting:
Manages the marketing budget, ensuring optimal allocation of resources across various channels and initiatives.
Develops forecasts to predict future spending needs based on trend analysis and marketing objectives.
Comprehensive Reporting:
Responsible for helping to prepare reports on advertising performance, budget utilization, and the effectiveness of third-party tools.
Utilizes analytics to refine marketing strategies and report on KPIs