Marketing Communications Associate
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Job DescriptionJob Description
Job Title: Marketing Communications Specialist
Location:
Bay Area CA - Remote
Department
Marketing
Reports To
Marketing Manager/Director
Job Type
Full-time
Job Summary
We are looking for a dynamic and results-driven Marketing Communications Specialist to join our team. This role is responsible for developing and executing comprehensive marketing and communication strategies that enhance brand awareness, engage our target audience, and drive customer acquisition and retention. The ideal candidate will have a strong experience in organizing tradeshows, background in both traditional and digital marketing, and excellent communication skills.
Key Responsibilities
Event Management:
Plan, coordinate, and execute trade shows, marketing events and webinars to engage customers and promote brand presence.
Develop And Implement Marketing Strategies
Create and execute multi-channel marketing campaigns to promote technical products, increase brand visibility, and drive business growth.
Content Creation
Write, edit, and produce high-quality content for various channels, including websites, blogs, social media, email newsletters, press releases, and promotional materials.
Social Media Management
Develop and manage the company’s social media strategy, including creating and curating content, monitoring engagement, and analyzing performance metrics.
Media Relations
Build and maintain relationships with media contacts, pitch stories, and coordinate media outreach efforts to secure coverage.
Campaign Analysis
Monitor and analyze the effectiveness of marketing campaigns using analytics tools and prepare regular reports with insights and recommendations.
Collaboration
Work closely with cross-functional teams, including sales, product development, and customer support, to align marketing efforts with business objectives.
Budget Management
Assist in managing the marketing budget and track expenses to ensure cost-effective campaign execution.
Qualifications
Bachelor’s degree in Marketing, Communications, or a related field.
2-4 years of experience in marketing communications, or a related field.
Strong understanding of marketing principles and digital marketing channels.
Excellent written and verbal communication skills, with a keen eye for detail.
Proficiency in content management systems (CMS), email marketing platforms, and social media management tools.
Familiarity with SEO best practices and analytics tools (e.g., Google Analytics).
Creative thinking and problem-solving skills.
Ability to work independently and manage multiple projects simultaneously.
Strong interpersonal skills and the ability to work effectively in a team environment.
Preferred Qualifications
Experience with graphic design software (e.g., Adobe Creative Suite).
Experience in B2B marketing within the Data Networking industry.
Benefits
Competitive salary and performance-based incentives.
Comprehensive health, dental, and vision insurance.
401(k) plan with company match.
Paid time off and holidays.
Opportunities for professional development and career growth.
Flexible work environment.
To Apply
Please submit your resume, cover letter, and a portfolio of relevant work to [email protected] with the subject line "Marketing Communications Specialist Application."
Company Description
Hyper Photonix Ltd. is a leading optical transceiver supplier for high-speed networking applications in data center, enterprise and optical transmission networks. The company designs, develops and manufactures a complete portfolio of high-performance optical transceivers utilizing its photonic Hyper SiliconTM platform. Hyper Photonix has offices in Bellevue, WA; Tokyo, Japan; and Bengbu, China with the parent company and R&D facilities in Wuhan, China. Hyper Photonix delivers world class optical transceiver solutions to customers worldwide.
Company DescriptionHyper Photonix Ltd. is a leading optical transceiver supplier for high-speed networking applications in data center, enterprise and optical transmission networks. The company designs, develops and manufactures a complete portfolio of high-performance optical transceivers utilizing its photonic Hyper SiliconTM platform. Hyper Photonix has offices in Bellevue, WA; Tokyo, Japan; and Bengbu, China with the parent company and R&D facilities in Wuhan, China. Hyper Photonix delivers world class optical transceiver solutions to customers worldwide.
Job Title: Marketing Communications Specialist
Location:
Bay Area CA - Remote
Department
Marketing
Reports To
Marketing Manager/Director
Job Type
Full-time
Job Summary
We are looking for a dynamic and results-driven Marketing Communications Specialist to join our team. This role is responsible for developing and executing comprehensive marketing and communication strategies that enhance brand awareness, engage our target audience, and drive customer acquisition and retention. The ideal candidate will have a strong experience in organizing tradeshows, background in both traditional and digital marketing, and excellent communication skills.
Key Responsibilities
Event Management:
Plan, coordinate, and execute trade shows, marketing events and webinars to engage customers and promote brand presence.
Develop And Implement Marketing Strategies
Create and execute multi-channel marketing campaigns to promote technical products, increase brand visibility, and drive business growth.
Content Creation
Write, edit, and produce high-quality content for various channels, including websites, blogs, social media, email newsletters, press releases, and promotional materials.
Social Media Management
Develop and manage the company’s social media strategy, including creating and curating content, monitoring engagement, and analyzing performance metrics.
Media Relations
Build and maintain relationships with media contacts, pitch stories, and coordinate media outreach efforts to secure coverage.
Campaign Analysis
Monitor and analyze the effectiveness of marketing campaigns using analytics tools and prepare regular reports with insights and recommendations.
Collaboration
Work closely with cross-functional teams, including sales, product development, and customer support, to align marketing efforts with business objectives.
Budget Management
Assist in managing the marketing budget and track expenses to ensure cost-effective campaign execution.
Qualifications
Bachelor’s degree in Marketing, Communications, or a related field.
2-4 years of experience in marketing communications, or a related field.
Strong understanding of marketing principles and digital marketing channels.
Excellent written and verbal communication skills, with a keen eye for detail.
Proficiency in content management systems (CMS), email marketing platforms, and social media management tools.
Familiarity with SEO best practices and analytics tools (e.g., Google Analytics).
Creative thinking and problem-solving skills.
Ability to work independently and manage multiple projects simultaneously.
Strong interpersonal skills and the ability to work effectively in a team environment.
Preferred Qualifications
Experience with graphic design software (e.g., Adobe Creative Suite).
Experience in B2B marketing within the Data Networking industry.
Benefits
Competitive salary and performance-based incentives.
Comprehensive health, dental, and vision insurance.
401(k) plan with company match.
Paid time off and holidays.
Opportunities for professional development and career growth.
Flexible work environment.
To Apply
Please submit your resume, cover letter, and a portfolio of relevant work to [email protected] with the subject line "Marketing Communications Specialist Application."
Company Description
Hyper Photonix Ltd. is a leading optical transceiver supplier for high-speed networking applications in data center, enterprise and optical transmission networks. The company designs, develops and manufactures a complete portfolio of high-performance optical transceivers utilizing its photonic Hyper SiliconTM platform. Hyper Photonix has offices in Bellevue, WA; Tokyo, Japan; and Bengbu, China with the parent company and R&D facilities in Wuhan, China. Hyper Photonix delivers world class optical transceiver solutions to customers worldwide.
Company DescriptionHyper Photonix Ltd. is a leading optical transceiver supplier for high-speed networking applications in data center, enterprise and optical transmission networks. The company designs, develops and manufactures a complete portfolio of high-performance optical transceivers utilizing its photonic Hyper SiliconTM platform. Hyper Photonix has offices in Bellevue, WA; Tokyo, Japan; and Bengbu, China with the parent company and R&D facilities in Wuhan, China. Hyper Photonix delivers world class optical transceiver solutions to customers worldwide.
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