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The Role:
Looking for an eCommerce Manager to oversee and manage the company’s website by developing and implementing strategies to increase online sales, optimizing the user experience and managing e-commerce platform and technology.
Responsibilities:
Looking for an eCommerce Manager to oversee and manage the company’s website by developing and implementing strategies to increase online sales, optimizing the user experience and managing e-commerce platform and technology.
Responsibilities:
- Develop and implement e-commerce strategies aimed at amplifying website traffic, improving user experience, and achieving heightened conversion rates and revenue objectives.
- Operational Oversight: Direct day-to-day activities on the Shopify platform, encompassing tasks such as product uploads, content generation, order processing, customer service, and issue resolution. Optimize user experience for greater intuitiveness and engagement.
- Analytics and Reporting: Scrutinize web analytics, assess website and campaign performance, and provide data-driven recommendations for enhancements.
- Collaborative Marketing Initiatives: Foster close collaboration with marketing teams to craft promotions, devise SEO strategies, orchestrate email campaigns, and create social media content. Spearhead e-commerce development projects and engage with external resources and vendors.
- Product Catalog Management: Administer and maintain the product catalog, ensuring accuracy and timeliness of product information.
- Coordination in Fulfillment and Logistics: Collaborate with fulfillment and logistics teams to guarantee the punctual delivery of orders.
- Holistic Website Management: Work in conjunction with web developers to sustain a functional and efficient website that aligns seamlessly with our branding.
- Industry Insight: Stay abreast of emerging e-commerce trends and best practices, with a specific focus on those pertinent to the Shopify platform.
- Data entry/upkeep for shopify (tagging products, adding to collections, tagging photos for SEO updating metafields)
- Update initial and final costs in Shopify
- Update Best Sellers page on the website at a regular cadence
- Attend weekly meeting with warehouse + web dev agency
- Work closely with Merchandising and Marketing teams to ensure catalog accuracy and completeness
- Produce sales / return reports to Chief Operating Officer
- Main point of contact for all Shopify issues
- Bachelor’s Degree
- 5-7 years of e-commerce experience with a focus on fashion brands.
- Fluent or expert in Shopify Plusand proficient in web analytics tools like Google Analytics, along with a robust understanding of SEO and digital marketing strategies
- Demonstrated success in implementing tactics that drive growth on e-commerce platforms.
- Strong execution skills with a comfort level in entrepreneurial settings
- Strategic thinker capable of building comprehensive strategies aligning with the company vision, while also being hands-on in execution.
- Experience in executing e-commerce strategies for digital sales and conversions on both website and external platforms, including daily performance optimization, goal achievement, and enhancing user experience.
- Highly analytical and data-driven, with the ability to extract insights, iterate, and adapt strategies to optimize growth.
- Curiosity and critical thinking with a knack for exploring new ideas and approaches within existing and new channels.
- Strong collaboration skills and experience working cross-functionally, including managing external agencies.
- In-depth knowledge of e-commerce Key Performance Indicators (KPIs) and metrics.
- Proven ability to organize and present e-commerce data effectively for decision-making
- Experience with content management and site merchandising
- Knowledge of customer service principles and practices
- Proficiency in Microsoft Office Suite, particularly Excel
- Knowledge in coding languages, GTM and other web analytics tools a plus.21
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