Email Marketing Specialist

Our Story:
Crisis Prevention Institute Inc. is the worldwide leader in evidence-based de-escalation and crisis prevention training, and dementia care services. Since 1980, we ve helped train more than 15 million people within service-oriented industries including education, healthcare, behavioral health, long-term care, human services, security, corrections, corporate, and retail.

At CPI, we are dedicated to changing behaviors and reducing conflict for the Care, Welfare, Safety, and SecuritySM of everyone. We believe in the power of empathy, compassion, and meaningful connections. We believe personal safety and security are the antidotes to fear and anxiety. It s a philosophy that is central to everything we do, and traces back to our beginning. It is what defines and differentiates us, and informs our core beliefs.

As a member of the team, you can expect to:

• Make a difference through your work You ll be proud to tell your family and friends about what you do.
• Gain significant career experience only obtained within a fast-growing organization Entry-level roles through executive leadership.
• Feel fulfilled and have fun We work hard but make the time to build meaningful relationships and celebrate the wins.

The Role:

The Email Marketing Specialist will drive the development and deployment of key email marketing campaigns for CPI s existing customers and prospects. This role will execute the email marketing strategy and be responsible for building emails, maintaining segment lists, testing, and launching emails in our marketing automation system, Microsoft Dynamics 365. This position will work closely with marketing leaders and brand managers to plan and schedule email programs across different end markets, products, and target audiences.

What You Get To Do Everyday:

• Execute all phases of an email campaign including building emails, creating target segments, A/B testing, and launching emails in Microsoft Dynamics 365.
• Perform testing for all email campaigns, ensuring email logic, design, and copy are correct and render across different clients/devices.
• Oversee the email marketing calendar including monthly customer and prospect newsletters, end-market campaigns, and other ad-hoc emails.
• Integrate design, content, and brand strategy into the email marketing strategy.
• Build supporting lead-generation content including landing pages and forms.
• Report on monthly metrics and KPI s (open rate, click-through rate, conversion) and advise on areas of optimization.
• Participate in creative brainstorming sessions within the marketing team to conceptualize new campaigns.
• Collaborate with the marketing automation team to optimize and scale the marketing automation platform.
• Assist with the implementation of automated nurture and drip campaigns.
• Perform other position-related duties as assigned.

You Need to Have:

• Bachelor s degree in marketing, business, communications, or related field
• Two years or more of work experience in email marketing analytics or digital marketing
• Experience working with data segmentation, reporting within a client relationship management (CRM) system, and a marketing automation system
• Experience building and editing email templates
• Knowledge of HTML & CSS
• Knowledge of email marketing best practices
• Ability to analyze data to execute new campaigns or modifications of existing programs and process based on trends and data
• Ability to prioritize effectively to meet deadlines, adapt, and work well under pressure
• Ability to communicate complex information accurately to a broad audience
• Strong attention to detail
• Ability to multitask, prioritize and organize efficiently
• Accountability for work produced
• Positive attitude, high-energy
• Well-developed interpersonal skills
• Outstanding written and verbal communication skills

We'd Love to See:

• Experience working with the Microsoft Dynamics platform (or similar marketing automation email platform)
• Experience working with analytical and data-driven systems

What We Offer:

• $60,000 - $65,000 annual salary
• Annual company performance bonus
• Comprehensive benefits package
• 401k
• PTO
• Health & Wellness Days
• Paid Volunteer Time Off
• Continuing education and training
• Hybrid work schedule

Crisis Prevention Institute is an Equal Opportunity Employer that does not discriminate against any applicant or employee on the basis of age, race, color, ethnicity, national origin, citizenship, religion, creed, sex, sexual orientation, gender, gender identity, or expression (including against any individual that is transitioning, has transitioned, or is perceived to be transitioning), marital status or civil partnership/union status, physical or mental disability, medical condition, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state, or local law. The Company will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, and general treatment during employment.

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