Graphic Designer

The Senior Creative/Web Specialist Art Director is responsible for concepting, art direction, graphic design as well as presentation design, and presenting brand advertising, product marketing, and customer- and employee-facing communications. The specialist partners with copywriters, account managers and digital specialists to meet creative director’s expectations and clients’ objectives within the company's brand.

Duties and Responsibilities

• Ensures the delivery of creative, effective communications consistent with the company’s brand standards and voice

• Understands and executes to meet the client's strategy, core message, target audience and specific goals

• Produces work that is consistently on-time and within budget

• Works collaboratively with copywriters, account managers, UX and other communicators

• Delivers materials for a broad spectrum of communications channels, including broadcast, video, animation, radio, audio, digital ads (HTML5), email and web (Sketch), direct mail, print ads, PowerPoint presentations

• Presents materials to clients; works positively and constructively to resolve issues and make necessary revisions

• Shows strong follow-through and attention to detail from project initiation through completion and archiving of files

• Works within established workflow processes

• Provides expertise in effective messaging for various audiences and guidance for applying the company’s style guide and brand voice

• Maintains or improves skill level in design software and design techniques and methods

• Performs other duties as assigned

Qualifications

• 4-year degree or equivalent work experience

• Experience with art direction, graphic, web, mobile, video/broadcast and motion design (animation)

• Strong art direction/design portfolio

• Proficiency in Adobe Creative Suite, Sketch or Adobe XD, presentation software (eg., Microsoft Powerpoint, Keynote, Prezi)

Desired Qualifications

10+ years experience

• Experience with advertising, marketing, corporate or customer-facing materials

• Recent experience in creating integrated communication campaigns across numerous channels

• Strong concepting skills

• Strong presentation skills

• Well organized, capable of managing multiple projects and deadlines concurrently

• Proven commitment to producing error-free, superior quality work while following Duke Energy brand guidelines

• Demonstrated understanding of current communications best practices

• Collaborative, team-oriented and flexible

• Knowledge of various social media channels – Twitter, YouTube, LinkedIn, Facebook, etc.

• Microsoft SharePoint – document storage and management

• Workamajig – project management and time tracking tool